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Author
Pub. Date
2012
Language
English
Description
The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive-to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, et cetera). But this definition is inherently restrictive, failing to take into account the way in which luxury brands today are increasingly identified as such by...
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