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You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This phenomenal book answers that question with insights on how markets work and how prospects think. A treasury of hundreds of quick, practical, and easy-to-read strategies-few are more than a page long-Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing, including:...
Author
Pub. Date
2022.
Language
English
Description
Beginning in the 1970s, several scientific breakthroughs promised to transform the creation of new medicines. As investors sought to capitalize on these Nobel Prize-winning discoveries, the biotech industry grew to thousands of small companies around the world. Each sought to emulate what the major pharmaceutical companies had been doing for a century or more, but without the advantages of scale, scope, experience, and massive resources.
Biotech...
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English
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Become the applicant Google can't turn down
Cracking the Tech Career is the job seeker's guide to landing a coveted position at one of the top tech firms. A follow-up to The Google Resume, this book provides new information on what these companies want, and how to show them you have what it takes to succeed in the role. Early planners will learn what to study, and established professionals will discover how to make their skillset and experience...
Series
Pub. Date
[2018]
Language
English
Description
This book provides detailed, comprehensive information on a wide range of industries in every realm of American business. It covers manufacturing, agriculture, mining, utilities, construction, wholesale, retail, transportation, information, finance, insurance, real estate, public administration, and service industries. Classified by the North American Industry Classification System (NAICS), this edition includes an essay for every one of the 1,057...
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Wall Street Journal bestseller
Build your book of business and sell more services with this expert guide for knowledge professionals
How do rainmakers consistently and continuously sell their ideas and grow their client base? What is the secret to their ongoing success? Whether they are in accounting, consulting, investment banking, law, or any other type of professional service, it's not just their knowledge, experience, and unique services that...
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English
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Description
Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance - for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship. In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive...
Author
Pub. Date
[2015]
Language
English
Description
It's impossible to imagine our lives without energy, but how often do we really think about where it comes from? With Power Up! discovering what you need to know about energy is easy and fun. Every bright, dynamic double-page spread illustrates cool facts about energy use with colorful infographics, including charts, diagrams, and maps. This is where to find out about: The pros and cons of the top energy sources, like fossil fuels, nuclear energy,...
Author
Series
Pub. Date
©2011
Language
English
Description
An energy industry researcher and investment advisor provides a fresh perspective on the economics of energy
From major players in the energy industry, such as big oil, to the emerging cap-and-trade market, no other book offers a more complete overview of the energy industry, specifically its economic and financial intricacies, than Investing in Energy: A Primer on the Economics of the Energy Industry.
• Details how to value and invest in the four...
Author
Series
Book Apart (Series) volume no. 47
Pub. Date
[2023]
Language
English
Description
There's a resurgent labor movement in the tech industry. Tech workers-designers, engineers, writers, and many others-have learned that when they stand together, they're poised to build a better version of the tech industry. They haven't stopped there: at companies from Kickstarter to Google, workers have formed unions. And you should, too.
But what are unions? And why do they matter? Ethan Marcotte answers these questions through extensive research...
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English
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"The Age of Google, built on big data and machine intelligence, has been an awesome era. But it's coming to an end. In Life after Google, George Gilder--the peerless visionary of technology and culture--explains why Silicon Valley is suffering a nervous breakdown and what to expect as the post-Google age dawns. Google's astonishing ability to 'search and sort' attracts the entire world to its search engine and countless other goodies--videos, maps,...
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English
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Transform your corner of the world with strategies from a social change visionary
In “The Toolbox: Strategies for Crafting Social Impact”, celebrated nonprofit executive Jacob Harold delivers an expert guide to doing good in the 21st century. In the book, you'll explore nine tools that have driven world-shaking social movements and billion-dollar businesses, tools that can work just as well for a farmers' market or fire department or small business.
The...
Author
Pub. Date
2022.
Language
English
Description
"This book examines the impact of CEOs on firm performance and focuses on their role in science-based innovation to answer the question "Is it possible to lead highly complex R&D projects and innovation that you do not understand?" Today, science and technology move so fast that even managers of R&D teams can become quickly disconnected from new developments. Similarly, business leaders may be required to lead organisations with technical knowledge...
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