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Author
Series
Language
English
Description
With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences,...
Author
Language
English
Description
Love Her Wild is now one of the biggest outdoor communities in the world, winning multiple awards, receiving international recognition, and taking thousands of women on adventures. Bex Band also made a dream career for herself in the process-running a community built on passion and a drive to make a difference. Gather is the book Bex wishes she had with her when she clicked that create button. Building an online community is an incredible journey,...
Author
Pub. Date
2022.
Language
English
Description
67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process. During his thirty-plus-year career, Steven Mark Kahan has developed a digital marketing blueprint that helps companies quickly increase revenue in brutally competitive markets. In High-Velocity Digital Marketing, he lays out how you can: set in motion a modern marketing...
Author
Pub. Date
2023.
Language
English
Description
Akka solves the big problems of distributed systems, from multithreading and concurrency to scalability and failure. Learn how to use it effectively. In Akka in Action, Second Edition you will learn how to: Create basic programs with Akka Typed Work with clusters to build robust, fault-tolerant programs Use Akka with Kubernetes Build microservices with Akka Create and maintain distributed state with strong consistency guarantees Employ actor-based...
Author
Language
English
Description
ASP.NET Core in Action is for C# developers without any web development experience who want to get started and productive fast using ASP.NET Core 2.0 to build web applications. About the Technology The dev world has permanently embraced open platforms with flexible tooling, and ASP.NET Core has changed with it. This free, open source web framework delivers choice without compromise. You can enjoy the benefits of a mature, well-supported stack and...
Author
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English
Description
"A hands-on blueprint for reliably creating page-turning content (without pulling out your hair) .In the revised and updated edition of Everybody Writes, veteran content marketer and author Ann Handley delivers expert guidance and insight into the process and strategy of content creation, production, and publishing. With practical, how-to advice designed to get results, this new edition features updated examples and developments, as well as a brand-new...
Author
Series
Language
English
Description
Zoom into the new world of remote collaboration While a worldwide pandemic may have started the Zoom revolution, the convenience of remote meetings is here to stay. Zoom For Dummies takes you from creating meetings on the platform to running global webinars. Along the way you'll learn how to expand your remote collaboration options, record meetings for future review, and even make scheduling a meeting through your other apps a one-click process. Take...
Author
Pub. Date
2023.
Language
English
Description
Leverage HubSpot to reach your target audience with the right content and convert them into loyal customers About This Audiobook Explore a full software stack for marketing, sales, and customer services to grow your business Understand how to organize, track, and build better relationships with leads and customers Learn to prioritize and execute your marketing tasks in an efficient way In Detail Empowering Marketing and Sales with HubSpot is your...
Author
Pub. Date
2024.
Language
English
Description
Your brand is unique. Your website content should be, too. Many businesses believe they know what sets their brand apart from the competition, only to discover they aren't connecting with their audience. With Content is King as your guide, you'll uncover your accurate Unique Value Proposition, so you can reach the customer-base that's been searching for you. Learn to craft quality, authentic content that converts window-shoppers into returning customers....
Author
Language
English
Description
Actionable advice for sales professionals and business owners for growing sales in today's increasingly virtual marketplace Rapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales and marketing professionals are faced with the harsh reality of rethinking their entire approach to engaging clients in today's virtual marketplace--or risk...
Author
Pub. Date
2023.
Language
English
Description
Edge AI is transforming the way computers interact with the real world, allowing IoT devices to make decisions using the 99% of sensor data that was previously discarded due to cost, bandwidth, or power limitations. With techniques like embedded machine learning, developers can capture human intuition and deploy it to any target--from ultra-low power microcontrollers to embedded Linux devices. This practical guide gives engineering professionals,...
Author
Language
English
Description
Recent years have seen a revival of the heated culture wars of the 1990s, but this time its battle ground is the internet. On one side the "alt right" ranges from the once obscure neo-reactionary and white separatist movements, to geeky subcultures like 4chan, to more mainstream manifestations such as the Trump-supporting gay libertarian Milo Yiannopolous. On the other side, a culture of struggle sessions and virtue signalling lurks behind a therapeutic...
14) The power of visual storytelling: how to use visuals, videos, and social media to market your brand
Author
Language
English
Description
Filled with full-color images and thought-provoking examples from leading companies, this book explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. --
Author
Language
English
Description
While other social sites are declining in popularity, Instagram is hotter than ever and shows no signs of cooling off any time soon. But it's not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can't afford to avoid.
Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through...
Author
Pub. Date
2010.
Language
English
Description
Want Market Share? Google It! "Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing."--Brian Morrissey, Digital Editor, Adweek "An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business."...
Author
Series
Language
English
Description
Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.
Author
Language
English
Description
Build your first digital twin MVP and gain first-hand experience of using the technology, the challenges it presents, and its impact on your organization Key Features Create a digital twin prototype using Microsoft Azure Digital Twin Explore the digital twin approach to the design, operations, and maintenance of industrial assets and products Understand key characteristics and components of a digital twin through practical use cases and business scenarios...
Author
Language
English
Description
A timely call-to-arms from a Silicon Valley pioneer. You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we're better off without them. In Ten Arguments for Deleting Your Social Media Accounts Right Now, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms. Lanier's reasons for freeing ourselves...
Author
Pub. Date
2020.
Language
English
Description
A step-by-step system of how network marketers, direct sales associates, and multi-level marketers can utilize LinkedIn to grow their businesses, leads, teams, and bank accounts. This book has helped thousands of network marketers, entrepreneurs, and individuals experience explosive growth following the program featured in this book. Scott's strategic approach to teaching others how to create wealth online is people-focused and results driven, with...
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