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Conduct market and competitor research as well as business analysis by industry or geography.
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Author
Pub. Date
2015.
Language
English
Description
When it comes to the way business is carried out online, the earth beneath our feet is shifting right now--and shifting quickly. The one-size-fits-all approach is fast becoming obsolete. More and more businesses are learning that the more they tailor-make the messages they put on their sites, as well as how they interact with every single user, the more satisfied customers get--and the more they earn.
Author
Language
English
Description
"Email marketing sucks...at least the way most marketers do it. Conventional advice tells you to always be selling-or at least always be going for the click- but chances are, you hate writing emails, your audience hates reading them, and they aren't making you any money. But what if email didn't suck? What if you enjoyed writing emails that your audience would binge-read like they watch Netflix? What if email actually made you money? In Email Marketing...
Author
Series
Pub. Date
[2017]
Language
English
Description
Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics.
Author
Pub. Date
[2019]
Language
English
Description
"The internet is an extremely noisy place. Why does some content break through and reach millions of people--while so much else doesn't? The odds of landing your video on YouTube's front page are a staggering one in two million. But Tim Staples has beaten those odds thirty-five times and has built a thriving business in the process. As the CEO of Shareability, Staples launched a multimillion-dollar headphone brand by filming soccer star Cristiano...
Author
Language
English
Description
This insightful resource offers students who are interested in both advertising and computer technology an accessible yet comprehensive look into the emerging careers in this evolving industry. Readers are given insights into positions that never before existed, including what the job requires on a day-to-day basis, the education and training necessary, and what the future holds for these positions in this ever-changing industry. Careers covered include...
12) Expert secrets: the underground playbook to find your message, build a tribe, and change the world
Author
Pub. Date
[2017]
Language
English
Description
Expert Secrets helps people find their message and then create a mass movement of people who will pay them for that advice.--
Author
Pub. Date
2016.
Language
English
Appears on list
Description
An essential guide for every kind of artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online...
Author
Series
Language
English
Description
More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging...
Author
Series
Language
English
Description
"Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly."--
Author
Language
English
Description
"In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today's smartest Facebook marketers ... and helps you avoid pitfalls that can cost you money and credibility."--Jacket
Author
Pub. Date
[2016]
Language
English
Description
Traces the founding of Alibaba, the world's second largest Internet company, by an English teacher from humble origins, drawing on interviews to explore how the company and Jack Ma have become icons and leading employers in China's booming private sector.
Author
Series
Cai jing qi guan volume G004
Pub. Date
2015.
Language
中文（繁體）
Description
The sneakers sporting Ma Yun: 27 cruxes of the startup Alibaba. The road to success of Alibaba, the most coveted Internet Company in the world today and of its founder Ma Yun. The road is paved with countless precarious boulders that the company was almost for naught. Wang Lifen, who for fifteen years had witnessed Alibaba's rise, and Li Xiang, Ma's trusted media personality, detail the 27 key turning points of the hottest Internet Company. Alibaba...
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