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Conduct market and competitor research as well as business analysis by industry or geography.
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Author
Pub. Date
2015.
Language
English
Description
When it comes to the way business is carried out online, the earth beneath our feet is shifting right now--and shifting quickly. The one-size-fits-all approach is fast becoming obsolete. More and more businesses are learning that the more they tailor-make the messages they put on their sites, as well as how they interact with every single user, the more satisfied customers get--and the more they earn.
Author
Language
English
Description
"Email marketing sucks...at least the way most marketers do it. Conventional advice tells you to always be selling-or at least always be going for the click- but chances are, you hate writing emails, your audience hates reading them, and they aren't making you any money. But what if email didn't suck? What if you enjoyed writing emails that your audience would binge-read like they watch Netflix? What if email actually made you money? In Email Marketing...
Author
Pub. Date
2024
Language
Deutsch
Description
Online-Marketing ist vielfältig und dynamisch – und stellt Online Marketing Managerinnen stets vor neue Herausforderungen. Sie müssen in ganz verschiedenen Disziplinen über fundiertes Wissen verfügen, Strategien und Kampagnen erarbeiten und deren Wirksamkeit durch geeignete Kennzahlen überprüfen können. Es gehört zu ihren Aufgaben, unterschiedliche Kanäle mit zielgruppengerechtem Content zu bespielen und neue Entwicklungen stets...
Author
Pub. Date
2011
Language
English
Description
What is SEO anyway?What does affiliate marketing actually mean?Who actually watches corporate videos online?What's the difference between a digital brand and a 'real' one?The internet has changed how most people do their jobs beyond recognition. Sometimes that's quite exciting, and other times it's pretty frightening. Online Marketing: A Users Manual has all the answers. Murray Newlands, an international expert on making the most of online marketing,...
Author
Pub. Date
2016.
Language
Deutsch
Description
Die wesentlichen Elemente zielorientierter Webtexte Themen und Inhalte für Content Marketing und Blogs Storytelling, Werbe- und PR-Texte Die textlichen Bausteine Ihrer Website haben einen enormen Einfluss auf Ihren Erfolg im Internet. Über suchmaschinenoptimierte Inhalte holen Sie Besucher auf die Seite. Mit klaren Beschriftungen, knackigen Überschriften, Infotexten und Produktbeschreibungen beantworten Sie Fragen, beraten und begeistern. Durch...
Author
Pub. Date
[2023]
Language
English
Description
"Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services,...
Author
Series
Pub. Date
©2009
Language
English
Description
"Successful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it's crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you how to cover all the bases-from the visual layout, to using language effectively, to linking strategies, and more. The book is packed with practical tips and techniques,...
Author
Language
English
Description
Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need. Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book includes information on maximizing web sites to increase...
Author
Pub. Date
2014.
Language
English
Description
"Marketing is going through a revolution that rivals the impact of Gutenberg's printing press. Customers are in control and marketers have become an unnecessary annoyance. Smart marketers have learned to think in new ways, use new technology, and apply new processes. They've moved to a higher level that achieves their business objectives while being more relevant to the customer. In this "age of the customer," a marketer's message must be personal,...
Author
Language
English
Formats
Description
There has truly never been a better time to be an author. For the first time, authors have direct access to their readers via the Internet. They can create a community of fans who are eagerly awaiting (and talking to their friends about) their next book. But where should authors start? How should they sort through the dizzying range of online options? Where is it most worth spending time; what is a 'must do' and what is a 'might do'? Enter Fauzia...
Author
Pub. Date
2023.
Language
Español
Description
La batalla por tu atención. Cine, pódcast, publicidad y más: ¿Quién gana la guerra por captar tu interés? Vivimos en una era de competencia feroz por captar nuestra atención. Todos luchan por lo mismo: plataformas, creadores de contenidos, marcas... Hoy es la moneda más valiosa, sin embargo, está más dispersa que nunca debido a la avalancha de contenidos a los que estamos expuestos. Tu atención, por favor te sumerge en la profunda...
Author
Pub. Date
[2019]
Language
English
Description
Consumer expectations have undergone a paradigm shift since the dawn of the digital age. Offering a comprehensive view of a field that is evolving at an unprecedented pace, Consumer Behavior – A Digital Native, First Edition, is an honest attempt to capture and showcase how the millennial consumer is responding to the democratization of digital technology. Encompassing pioneering concepts, latest developments and in-depth case studies, this...
Author
Series
Language
English
Formats
Description
With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences,...
Author
Pub. Date
2023
Language
English
Description
Set up your first channel and effectively expand your outreach and customer base with Mailchimp to deliver scalable business outcomes Purchase of the print or Kindle book includes a free PDF eBook Key Features Learn audience management strategies to make informed decisions for your marketing channels Employ practical use cases for your custom business needs to implement basic and pro Mailchimp features Customize Mailchimp using powerful integrations...
Author
Pub. Date
[2022]
Language
English
Description
"In this book, CEOs, CFOs, CIOs and Chief Digital Officers of organizations who have embarked on the journey of digital transformation but have not been able to fully realize the benefits will gain insights on aligning their existing investment with newer initiatives, as well as develop a proper roadmap for their digital future. Through the plans and actions of real-life examples of those who have attempted and achieved digital acceleration on their...
Author
Pub. Date
2017.
Language
Deutsch
Description
YouTube-Videos werden immer mehr zum festen Bestandteil der Marketingstrategie auch kleiner und mittelständischer Unternehmen. YouTube bietet dabei eine ideale Plattform für zeitgemäßes Branding, Unternehmen können hier erlebbar werden. Die Autoren, die eine erfolgreiche Marketing-Agentur betreiben, zeigen in diesem Buch, wie Sie YouTube im Marketing-Mix Ihres Unternehmens platzieren und eine solide Bewegtbildstrategie umsetzen können....
Author
Pub. Date
2015.
Language
Deutsch
Description
Für private Blogger und Corporate Blogger Mehr Leser, größere Reichweite, höhere Einnahmen Mit zahlreichen Praxisbeispielen, Tipps zu Plug-ins und Checklisten Bloggen ist im deutschsprachigen Raum längst kein Nischenthema mehr: Blogger verdienen haupt- und nebenberuflich Geld mit ihren Projekten, und Unternehmen nutzen Corporate Blogs für ihr Content-Marketing. Dabei strebt jeder Blogger mehr Leser, größere Reichweite, höhere Einnahmen...
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