Empowering others requires one to give up some control and opportunities for personal achievement.

For leaders and the groups they lead, doing a good job is often not enough to gain the visibility and recognition they deserve. What's needed is some self-promotion, carried out intentionally and strategically. Many leaders have a negative view of self-promotion, but there are ways for them-and their organizations-to benefit from it while still maintaining integrity and authenticity.

Even high-performing individuals and groups can be overlooked and underestimated. The antidote is self-promotion-the act of generating personal visibility in service of your work and career. In this guidebook, we discuss how you can benefit from self-promotion and maintain your integrity and authenticity. We help you reframe common beliefs that get in the way of effective self-promotion, and we provide numerous strategies and activities that can become...