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Reference Solutions
Conduct market and competitor research as well as business analysis by industry or geography.
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Author
Series
Language
English
Description
Marketing, Sales & Service in the World of Work series provides an age-appropriate and interactive introduction to the nationally recognized Marketing career pathway using informal self-assessment elements, career profiles, informative sidebar features, and back matter activities.
Author
Language
English
Description
In the rapidly evolving digital era, delivering exceptional user experiences at every touchpoint is vital for businesses to remain competitive.
"Marketing, Sales and Service with AI" is an insightful guide that demonstrates how artificial intelligence (AI) can be leveraged to create unparalleled customer experiences, boost sales, and strengthen brand loyalty.
This groundbreaking book takes you on a journey through the revolutionary impact AI has...
Author
Pub. Date
©2011
Language
English
Description
The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition-more than 50% new and revised- is a significant update from the previous one, and shows you how to harness the newest data mining...
Author
Language
English
Description
As a 23-year-old kid, Jimmy Rex wanted to be the top-producing real estate agent in his market within two years. After selling ninety-eight homes his second year, it looked like Jimmy was on his way to achieving that goal. Just a few years later, he was broke and burned out.
Seeking a better way forward, Jimmy connected with amazing mentors like Tim Ferriss, Tony Robbins, and Dean Graziosi. With their guidance, Jimmy built up one of the top-producing...
Author
Pub. Date
©2011
Language
English
Description
"Put digital business strategy at the center of your business. Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital...
Author
Pub. Date
©2000
Language
English
Description
"Today's companies don't need better managers. They need better value creators - individuals who understand not only the organizational process but the organizational dynamics that ensure continuing profits for a company and its shareholders. In this book, Anjan Thakor presents managers with a pragmatic guide to creating value and boosting the success of their companies - while enhancing their own careers."
"Becoming a Better Value Creator tackles...
Author
Pub. Date
2014.
Language
English
Description
"This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set of practical lessons to facilitate this important journey for any organization."--Carlos Jose Fonseca, SVP/Group Head Global Marketing Strategy, Planning and...
Author
Pub. Date
©2011
Language
English
Description
"CRM fundamentals describes how to successfully build and execute a customer relationship management system, from managing the initial implementation to maintaining and evolving the program over time. It willhelp you identify goals, line up the right people, plan projects, and choose software packages and consultants."--Back cover.
10) Pricing done right: the pricing framework proven successful by the worlds most profitable companies
Author
Series
Pub. Date
[2016]
Language
English
Description
Practical guidance and a fresh approach for more accurate value-based pricing Pricing Done Right provides a cutting-edge framework for value-based pricing and clear guidance on ideation, implementation, and execution. More action plan than primer, this book introduces a holistic strategy for ensuring on-target pricing by shifting the conversation from 'What is value-based pricing?' to 'How can we ensure that our pricing reflects our goals?' You'll...
Author
Pub. Date
2019.
Language
English
Description
The successful entrepreneur's guide to accelerating growth Daring to Compete offers real-world strategies to accelerate the growth of your business and secure your place as a market leader. This expert guide is the result of years of comprehensive research and experience from global professional services organization EY, originator of the celebrated "Entrepreneur Of The Year" program. Employing its worldwide reach and extensive network of successful...
Author
Pub. Date
2018.
Language
English
Description
In today's connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their 'tipping point' when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and marketing. This book clarifies why a focus on the customer is key, and how to communicate with them from even before they discover...
Author
Pub. Date
2014.
Language
English
Description
Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples-from Nate Silver to Copernicus, and Apple to Blackberry-to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO...
Author
Pub. Date
©2013
Language
English
Description
Realtime Web Apps: With HTML5 WebSocket, PHP, and jQuery is a guide for beginner- to intermediate-level web developers looking to take the next leap forward in website and app development: realtime. With Realtime Web Apps, you'll be able to quickly get up to speed on what HTML5 WebSocket does, how it is going to affect the future of the web as we know it, and--thanks to Pusher's simple API--start developing your first realtime app today. Using a practical...
Author
Language
中文（繁體）
Description
Sales and Marketing Journal for the Ears is a new product being launched. Each issue is about 50 minutes long and is filled with original content. "Talking about Marketing", "Hot Observations" and "Cover" constitute the main framework of this magazine. "Talking about Marketing" consists of columns on insight, frontlines, brands, and cases. "Hot Observation" covers market and industry observations, marketing trends, and brief explanations to help marketers...
Author
Pub. Date
2023.
Language
English
Description
"Voice is the next technology--remarkably similar in potential impact to the Internet and mobile computing--poised to change the way the world works. Tobias Dengel is in the vanguard of this breakthrough, understanding the deep, wide-ranging implications voice will have for every industry. And here he connects the dots about this emerging paradigm to vividly illustrate how business leaders can stay ahead of the game, rather than scrambling to catch...
Author
Pub. Date
2018.
Language
English
Description
Learn the strategies, tools, technologies, and skills you need to survive and thrive as a self-employed creative video professional.
To be a successful creative freelancer, you need to mesh your artistic abilities with managing a small business. In this course, Amy DeLouise helps creative video professionals learn the strategies, tools, technologies, and skills they need to survive and thrive in a gig economy. After helping you determine if the freelance...
Author
Pub. Date
2019.
Language
English
Description
Build your own bots. Discover how to leverage Node.js and natural language processing services such as Google Dialogflow and Alexa Skills Kit to build voice and text chatbots.
Bots are the hot new development trend. Bots are interactive solutions, based on artificial intelligence frameworks, that fit an ever-growing number of user cases, from customer service to marketing, sales, and IT. With today’s cloud-based cognitive services, all you need...
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