"Behind most major political stories there is an agenda: To destroy an idea or the people advancing it. Maybe you watched someone on the news report that Donald Trump is a racist misogynist, read that Hillary Clinton used a body double, or heard that Bernie Sanders cheated in the primary. Regardless of accuracy, the themes get repeated until they become accepted by many as the truth. It's called "the smear." Sophisticated operatives work behind the...

"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting, owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling....

"As the most persuasive and pervasive force of communication in our culture, media is educating yet another generation that a woman's primary value lay in her youth, beauty and sexuality--and not in her capacity to lead, making it difficult for women to obtain leadership positions and for girls to reach their full potential. The film accumulates startling facts and statistics that leave audiences shaken, armed with a new perspective"--Container.

"The bestselling author of Fire and Fury is once again coming for some of the largest power brokers in America as he brings to light their lives, careers, and always equivocal end games"-- Provided by publisher.

Mnookin presents a searing account of how vaccine opponents have used the media to spread their message of panic, despite no scientific evidence to support their fears.-- Publisher.

One of the most beloved novels by the New York Times–bestselling and National Book Award–winning author of The Painted Bird and Pinball, Being There is the story of a mysterious man who finds himself at the center of Wall Street and Washington power-including his role as a policy adviser to the president-despite the fact that no one is quite sure where he comes from, or what he is actually talking about.

"Introduces readers to the media literacy skills needed to evaluate and understand the difference between fact and opinion in media. Includes a hands-on activity related to media literacy"-- Provided by publisher.

"Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual, audio, and interactive media, Kelly McErlean offers a practical reference guide and toolkit to best practices, techniques, key historical and theoretical concepts, and terminology...

Profiles twenty-five monsters from mythology, folklore, and literature, from Medusa the gorgon and Polyphemus the cyclops to Dracula, Frankenstein's monster, and the headless horseman of Sleepy Hollow.