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Conduct market and competitor research as well as business analysis by industry or geography.
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Author
Pub. Date
2020.
Language
English
Description
"For the last twenty years, David Sally has taught negotiation at ... business schools and to executives at ... companies worldwide, and now he wants to share his secrets and the science behind them. Negotiation, he argues, is best thought of as a strategic game in which you should be exactly one step ahead of your opponent. Drawing parallels to everything from the NBA to the corner con game and rooted in Sally's own ... research, [his book] introduces...
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