Catalog Search Results
Author
Pub. Date
2021.
Language
English
Description
Most novel ideas either stall out at some point in product development or lose their originality before they make it to the marketplace. How do you defy those odds? By helping your organization's innovators adapt their collaborative behavior to support ideas wherever they are in their journey. Each stage of that journey -- idea generation, concept elaboration, internal promotion, and implementation -- has its own set of collaborative needs. Here's...
Author
Pub. Date
2021
Language
English
Description
If you are a designer, producer, marketer, or researcher creating products for children, it is essential that you are aware of the key differences between children and adults when it comes to user journeys. While children might speak the same language as adult users, what they are actually communicating can be completely different. User Research with Kids explores these differences and more. Author Thomas Visby Snitker walks you through how to best...
3) The product manager's survival guide: everything you need to know to succeed as a product manager
Author
Language
English
Description
Advance in your product management career and create innovative products that customers love! Regardless of industry or sector, to compete in today's business world, product managers must understand how their customer's preferences change, how technology evolves, and how anticipate what competitors might do. Regardless of industry, you need a reliable resource that provides timely guidance and practical tools to help you compete. With new content...
Author
Pub. Date
[2021]
Language
English
Description
It is becoming increasingly challenging for product development leaders to effectively lead as workplace demands continue to increase. The rate of change in technology, society, and business places immense pressure on leaders to ensure their groups move in the direction of their goals. What might have worked in the past no longer works. Organizational surveys show that firms struggle with leadership. Product development leaders routinely complain...
Author
Pub. Date
[2023]
Language
Deutsch
Description
Wenn Sie als Designer, Produzent, Vermarkter oder Forscher Produkte für Kinder entwerfen, müssen Sie sich unbedingt über die wesentlichen Unterschiede zwischen Kindern und Erwachsenen im Hinblick auf die User Journey im Klaren sein. Kinder mögen zwar die gleiche Sprache sprechen wie erwachsene Nutzer, aber was sie tatsächlich mitteilen, kann völlig anders sein. User Research with Kids erforscht diese Unterschiede und mehr. Der Autor Thomas...
Author
Language
English
Description
How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen and his co-authors have...
Author
Pub. Date
©2008
Language
English
Description
"Something Really New helps you look at three key approaches to product innovation - appearance, novelty, and utility - and shows you that the first two are short-lived. Competitors can mimic any appearance innovation and, as for novelty, how many people bought two Pet Rocks?" "But if your product idea is meant to meet a practical need, you're in luck. Something Really New helps you get right to the heart of utilitarian innovation - efficiency, or...
Author
Pub. Date
2005.
Language
English
Description
The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations. Meet the innovators, learning how they inspire and motivate their people,...
Author
Pub. Date
Ã2014
Language
English
Description
Platform Ecosystems is a hands-on guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. Unlike software products that are managed, the evolution of ecosystems and their myriad participants must be orchestrated through a thoughtful alignment of architecture and governance. Whether you are an IT professional or a general manager, you will benefit from this book because platform strategy here lies...
Author
Series
Language
English
Description
From practical business tips to unforgettable anecdotes and experiences, Shark Tank Secrets to Success provides readers with a playbook custom designed by some of Shark Tank's most successful entrepreneurs. It's the perfect guide for ambitious businessmen and women who want to start and grow a thriving company. In the second book, we zoom in and provide readers with a real-life look at the daily challenges an entrepreneur tackles in order to run a...
Author
Language
English
Formats
Description
In today's lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it's rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don't?
This insightful book presents interviews with nearly 100 leading...
Author
Pub. Date
[2016]
Language
English
Description
For more than a decade, multinational enterprises from developed countries have moved a substantial part of their R & D activity to emerging markets such as India and China. The location of R & D in developing countries was initially largely driven by the availability of skilled manpower at low cost. At first, these R & D centers in emerging markets operated primarily as extended arms of R & D in the home country, executing well-defined projects under...
Author
Pub. Date
Ã2014
Language
English
Description
This book emphasizes emphasizes marketing research techniques that can help firms identity the voice of the customer and incorporate these findings into new product development process. It addresses the role of sustainability in innovation, open innovation strategies, and international co-development efforts of new products and services.
Author
Pub. Date
2010.
Language
English
Description
Business success hinges on successfully creating products with the right features. You must correctly analyze the needs of the customer and match these needs with your resources to not only produce a product and but also deliver it in a timely manner. An in-depth understanding of systematic release planning can put you on this path. Authored by renowned expert Günther Ruhe, Product Release Planning: Methods, Tools and Applications presents methods...
Author
Pub. Date
2022.
Language
English
Description
The nature of product development is changing. The most successful innovations are those that come from teams of people who are exploring problems together. Teams that build meaningful releases of their products iteratively and incrementally are opening the door for early feedback so that decisions can be taken to persevere or pivot based on evidence. But how do you make the most out of a teams different perspectives, experiences and ideas? How can...
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