Catalog Search Results
Author
Series
Pub. Date
2021.
Language
English
Description
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates...
Author
Pub. Date
[2022]
Language
Deutsch
Description
Lean UX ist ein Synonym für modernes Produktdesign und -entwicklung. Durch die Kombination von menschenzentriertem Design, agilen Arbeitsweisen und einem ausgeprägten Geschäftssinn machen Designerinnen, Produktmanagerinnen, Entwickler*innen und Scrum Master auf der ganzen Welt Lean UX heute zum führenden Ansatz für digitale Produktteams. - Erleichtern Sie Ihrem Team den Lean-UX-Prozess mit dem Lean-UX-Canvas.- Stellen Sie sicher, dass jedes...
Author
Pub. Date
2022.
Language
English
Description
The nature of product development is changing. The most successful innovations are those that come from teams of people who are exploring problems together. Teams that build meaningful releases of their products iteratively and incrementally are opening the door for early feedback so that decisions can be taken to persevere or pivot based on evidence. But how do you make the most out of a teams different perspectives, experiences and ideas? How can...
Author
Pub. Date
[2022]
Language
English
Description
"A practical manual for designing startup collaboration and acceleration programs that deliver results for any organization Startup accelerators. Business incubators. Hackathons. These are the hallmarks of the innovation ecosystem development practices used to discover, launch, and scale the most forward-looking startups of the last decade. If you want to adopt these approaches to your own business but aren't sure how to implement them, now is the...
Author
Pub. Date
2022.
Language
English
Description
This book offers comprehensive coverage of the various technologies and techniques used to build technical products. You will learn how technical product development is collaboratively done across multiple technical teams, primarily those in software engineering, data engineering, and AI/ML engineering. You will also be introduced to the technologies these teams use to develop features and products. any roles in the organization work alongside these...
Author
Pub. Date
2022.
Language
English
Description
Many companies are embedding processes like providing recommendations, taking orders, upselling and delivering services, with minimal customer contact. Key features of this approach, called product-led growth, or PLG, include free or very low-cost introductory pricing, with higher prices for more functionality (like what's offered by Zoom) and overall ease of use. The authors discuss successful PLG strategies and PLG's potential for both software...
Author
Pub. Date
2021.
Language
English
Description
A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you'll learn to communicate...
Pub. Date
[2018]
Language
English
Description
Product managers, developers, and top executives all face a common dilemma when deciding whether or not to move forward with a new product: how do we know if the marketplace wants it? In this video, you'll learn some simple Lean testing techniques for quickly and inexpensively gathering the data you need to help you move forward with your projects. Topics covered include: Lean methods for acquiring customer feedback; Lean methods for incorporating...
Author
Pub. Date
[2023]
Language
English
Description
"PepsiCo's and 3M's award-winning chief design officer reveals the secret to creating life-changing innovations: putting the human factor at the center of everything. In every industry, new technologies have lowered the barrier to entry like never before. Either you design exceptional products, brands and experiences, or somebody will beat you to it. And Mauro Porcini-PepsiCo's and 3M's first ever chief design officer-says, the key to real, world-changing...
Pub. Date
[2023]
Language
English
Description
"Thank you for purchasing this book. We are delighted and honored to bring you the 4th edition of the PDMA Handbook of Innovation and New Product Development. Our partners at the Product Development and Management Association (PDMA) and Wiley & Sons Publishing are as enthusiastic as we are to see this almost completely new edition of a very popular and useful book come to life. The goal of this Handbook, as in prior editions, is to provide an introduction,...
Author
Pub. Date
2013.
Language
English
Description
Organizations face case management challenges that require insight, responsiveness, and collaboration. IBM® Case Manager, Version 5.1.1, is an advanced case management product that unites information, process, and people to provide the 360-degree view of case information and achieve optimized outcomes. With IBM Case Manager, knowledge workers can extract critical case information through integrated business rules, collaboration, and analytics. This...
Author
Pub. Date
2020.
Language
English
Description
Got an idea? Want an easy way to test, refine and validate your idea? Wondering whether it's worth investing your time, energy and money? Trying to work out your next step? Whoever you are and whatever your idea is, this book gives you 7 practical steps to find out if it is worth pursuing. Spring into action as you read, using proven techniques, hands-on templates and lots of real examples. By the end of the test you will be able to move forward with...
Series
Pub. Date
2022.
Language
English
Description
Don't leave creativity up to the "creatives" in your organization. Fostering creativity within your team can help your organization solve problems, create innovative products, break out into a new market, and even communicate and collaborate more effectively. Innovative Teams shows you how to: - Create the right environment for inventive thinking - Build a diverse team - Generate a wide array of new ideas - Manage disagreements - Make sure your ideas...
Author
Pub. Date
2016.
Language
Español
Description
Una imagen vale más que mil palabras y esto no es sólo un dicho. Una imagen impacta, capta, inspira, seduce, se hace viral ... pero también explica, define y demuestra. Por eso, es mucho mejor mostrar una idea con dibujos e ilustraciones que intentar explicarla con palabras. El libro de la comunicación visual te enseñará el poder infinito de la imagen y podrás conseguir que incluso conceptos abstractos y complejos parezcan concretos,...
Author
Pub. Date
2016.
Language
Español
Description
¿Necesitas una buena idea pero no se te ocurre nada realmente brillante en el momento justo? A veces tenemos una temporada de sequía creativa y somos incapaces de tener ideas frescas que sean eficaces o que logren impactar. No te desesperes. Sólo necesitas un empujón. El libro de las grandes ideas te enseña las 50 técnicas y herramientas de pensamiento visual más utilizadas en el mundo de los negocios. Te servirá para impulsar tu creatividad...
Author
Pub. Date
2021.
Language
日本語
Description
"Massively successful tech companies-- Unicorns--have discovered how to take the techniques that made them successful as a startup and scale them to the enterprise level. Amazon, Facebook, Google, and Spotify all work like startups, despite having workforces numbering in the tens of thousands. Go behind the scenes with an Ex-Spotify engineer and coach, and learn to develop software the way the best companies do it. If you're a tech or product lead...
Series
Pub. Date
2022.
Language
English
Description
To innovate profitably, you need more than just creativity. Do you have what it takes? If you read (or listen to) nothing else on inspiring and executing innovation, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively. Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights...
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