Introduces principles that can be applied to both business and life itself, in a book that focuses on how to best affectively communicate with people.

Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From...

Annotation

Do you want to get to 'yes'? Every day we are faced with moments where we either win or lose. The question is: How persuasive are you? Could you be winning more of the time? In How to Persuade, best-selling author Michelle Bowden shows you the research-proven techniques to master the art of persuasion in any situation--whether it's securing that next big deal, convincing your manager to hit 'approve,' or even winning an argument with your friends....

"An original investigation of our hidden potential to persuade, and how to wield it wisely. Whether attending a meeting, sharing a post online, or mustering the nerve to ask for a favor, we often assume our actions, input, and requests will be overlooked or rejected. As behavioral psychologist Vanessa K. Bohns reveals, however, people see us, listen to us, and agree to do things for us much more than we realize. In You Have More Influence Than You...

How to convince people and communicate your views to reach a win-win situation for all concerns. Dale Carnegie's essential techniques in communication.

Scott Adams—a trained hypnotist and a lifelong student of persuasion—was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation...

"The word "influence" rightfully smacks of manipulation. But what if you could influence others using communication strategies that were ethical and open? What if the strategies you used were so focused and fair that the very people you were trying to influence wanted you to use them? Those are the concepts you'll explore in this video, and you'll learn how to influence others through considerate, principled means."--Resource description page.