Annotation

Do you want to get to 'yes'? Every day we are faced with moments where we either win or lose. The question is: How persuasive are you? Could you be winning more of the time? In How to Persuade, best-selling author Michelle Bowden shows you the research-proven techniques to master the art of persuasion in any situation--whether it's securing that next big deal, convincing your manager to hit 'approve,' or even winning an argument with your friends....

Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From...

Have you ever wondered what makes someone convincing or why some messages persuade when others do not? Have you ever struggled with how to create a persuasive message, story, or presentation? Do you want to understand how persuasion can be used to corrupt or to achieve dangerous ends? The Rules of Persuasion not only explains exactly how persuasion works in all forms of human communication, but it also presents a clear and effective model you can...

How to convince people and communicate your views to reach a win-win situation for all concerns. Dale Carnegie's essential techniques in communication.

If you need to be in the know in no time at all, Business Express will get you from beginner to brilliant in the blink of an eye. This fast, focused and carefully crafted eBook will help you pick up all the essential knowledge you need about the skills that matter most at work, all in the shortest possible time. Learn just when you need to or well in advance; read it at your desk or on the move; dip in and out or start from scratch - it's all up to...

How to Argue and Win Every Time is a book that teaches you how to argue in everyday life - at home, in the bedroom, with the boss, with teachers, and with your kids. But it is also a book with sweeping implications for American society, for at its heart, it proposes a new philosophy - that winning is not what you think it is and that your enemy's loss may be your loss as well. Gerry Spence, the noted trial lawyer, says we were born to make the winning...

This book provides a set of proven tools and techniques for getting to 'yes, ' every time. The author instills readers with the confidence to ask bigger, more often and even ask for the impossible - and to get it.