Catalog Search Results
Author
Pub. Date
2022
Language
English
Description
Do you want to get to 'yes'? Every day we are faced with moments where we either win or lose. The question is: How persuasive are you? Could you be winning more of the time? In How to Persuade, best-selling author Michelle Bowden shows you the research-proven techniques to master the art of persuasion in any situation--whether it's securing that next big deal, convincing your manager to hit 'approve,' or even winning an argument with your friends....
Author
Pub. Date
2023.
Language
English
Description
Have you ever wondered what makes someone convincing or why some messages persuade when others do not? Have you ever struggled with how to create a persuasive message, story, or presentation? Do you want to understand how persuasion can be used to corrupt or to achieve dangerous ends? The Rules of Persuasion not only explains exactly how persuasion works in all forms of human communication, but it also presents a clear and effective model you can...
Author
Pub. Date
2020.
Language
English
Description
Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
Author
Pub. Date
2022.
Language
English
Description
TAKE THE PAIN OUT OF PRESENTATIONS. Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you: win over tough crowds; organize a coherent narrative; create powerful messages and visuals; connect with and...
Series
Pub. Date
2023.
Language
English
Description
Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader. This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day. This volume includes the work of: Nick Morgan, Robert Cialdini, Linda A. Hill, and...
Author
Pub. Date
[2023]
Language
English
Description
"Ray Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson's. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his Christian faith, his relationships, what kind of person he was, and how the world worked. Out of options and deeply depressed, Edwards decided...
Author
Pub. Date
2023.
Language
English
Description
After a series of go-nowhere jobs in the New York publishing world, Harper Cruz is broke, lonely, and desperate for a salary that won't leave her scrambling to make rent each month. So when she stumbles across a job posting from an influencer offering triple her last paycheck, she automatically submits her resume. Harper may not be familiar with self-help guru Charlotte Green, but her relentless optimism and charismatic can-do spirit has created a...
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