A groundbreaking documentary that shows the new face of poverty in America and what defines it, along with how the church and the community can make a difference.

An unlikely friendship begins between a superstar and a poor barber and his family.

The Rose family's dreams of escaping their town are suddenly thwarted when the town's potential buyer succumbs to a diabetic coma. It's now clear that their stay in this simple setting will be much longer than they ever imagined. Faced with this horrific truth, the Roses must do the only thing they can: change the town from within. Contains thirteen episodes and bonus features. As series three gets underway, the Roses find themselves at a crossroads...

Video Case Studies: Produced by C.K. Prahalad's students, these videos illustrate the case studies presented in the book. The Market Exists at the Bottom of the Pyramid Casas Bahia Produced by Andrew Wilson and Sami Foguel In fifty years, Casas Bahia has grown from one man selling blankets and bed linens door-to-door to the largest retail chain in Brazil, offering electronics, appliances, and furniture. With its emphasis on serving the poor customer,...

Ivan, a 14-year old boy, lives with his uncle Jaime, a mediocre dealer of used car parts. Both of them dream of a better life and are stashing away their money in order to emigrate illegally to Chicago. When Jaime realizes that he needs much more money than he expected in order to pay the 'Coyote' that will help them cross the border, he decides to introduce his nephew into the world of car-part theft.