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Author
Pub. Date
2014.
Language
English
Description
In the digital age, we are inundated with other people's opinions. We browse books on Amazon with awareness of how other customers liked (or disliked) a particular tome. On Expedia, we compare hotels based on user ratings. On YouTube, we can check out a video's thumbs-up/thumbs-down score to help determine if it's worth our time. For the most part, consumers have faith in online ratings and view them as trustworthy. But, the author argues, this trust...
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