Advance in your product management career and create innovative products that customers love! Regardless of industry or sector, to compete in today's business world, product managers must understand how their customer's preferences change, how technology evolves, and how anticipate what competitors might do. Regardless of industry, you need a reliable resource that provides timely guidance and practical tools to help you compete. With new content...

How does a product manager successfully connect and align their team? By leveraging the CORE skills of product management: communication, organization, research, and execution. This infographic describes the core skills needed for a product manager to succeed at your organization.

Hone Agile Product Owner Behaviors that Lead to Marketplace Winners! Organizations pour vast resources into building new products and services. Yet too many are poorly conceived, dont delight (or even satisfy) customers, and fail in the marketplace. The solution is more effective agile product ownership and product management. This book is an expert guide to the behaviors, stances, and practices of world-class agile product development, reflecting...

Dieses Buch wird Ihnen helfen, ein besserer Product Owner zu werden. Profitieren Sie von Roman Pichlers umfangreicher Erfahrung und lernen Sie, wie Sie Stakeholder in Einklang bringen und Entwicklungsteams auch unter herausfordernden Umstñden führen, hũfige Führungsfehler vermeiden und als Führungskraft wachsen. In einem ansprechenden und leicht verstñdlichen Stil geschrieben, bietet Leadership im Produktmanagement eine Fülle von praktischen...

Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who bring clarity and focus to their teams. In this thoroughly revised and expanded edition, Matt LeMay provides...

Design, strategize, and implement a proven roadmap for your platforms to scale your business across multiple channels that provide a seamless and intuitive user experience Key Features Understand the importance of platform business models and the difference between linear products and platforms Explore the end-to-end platform life cycle, from developing a strategy to measuring the outcome Discover the benefits of the platform business model and effective...

"Something Really New helps you look at three key approaches to product innovation - appearance, novelty, and utility - and shows you that the first two are short-lived. Competitors can mimic any appearance innovation and, as for novelty, how many people bought two Pet Rocks?" "But if your product idea is meant to meet a practical need, you're in luck. Something Really New helps you get right to the heart of utilitarian innovation - efficiency, or...

¿Por qué dos ejecutivos de una gran empresa se despidieron a sí mismos? ¿Cómo un estudio de mercado con 250.000 personas pudo terminar siendo uno de los mayores fracasos de todos los tiempos? ¿Cómo un error ortográfico dio nombre a una de las marcas más famosas del mundo? ¿Qué tienen que ver los suricatas con el éxito de una empresa? ¿Por qué el pegamento que no pegaba fue un gran avance tecnológico? A todo el mundo le gustan...

Positioned at the intersection of business, design, and technology, product management has emerged as one of the most critical business roles of the 21st century. But what does a product manager actually do? What impact can a great product manager have on an organization? And why do we need product managers in the first place? This video covers the fundamentals of product management--what it is, who does it, why it matters, and how to do it well....