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Ineffective branding and public relations have the potential to sink or sabotage any small business or mission-driven organization, but such organizations often think they simply can't afford PR. Jennifer R. Farmer shows that even cash-strapped organizations can build a robust PR apparatus on a shoestring budget-they just need to be credible, creative, responsive, and relentless (CCRR). Farmer's CCRR framework leverages tools everyone has access to,...
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A longtime broadcast journalist and ABC News Correspondent shows how, rather than try to deny, you can craft an honest and authentic response to any scandal and ultimately bolster your brand.
In twenty years as a television reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State University football scandal, the Catholic priest molestation scandal, and the Toyota recall of 2009-2010. The biggest...
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Depicted as an insular and forbidding police state with an "insane" dictator at its helm, North Korea-charter member of Bush's "Axis of Evil"-is a country the U.S. loves to hate. Now the CIA says it possesses nuclear, chemical, and biological weapons, as well as long-range missiles capable of delivering them to America's West Coast. But, as Bruce Cumings demonstrates in this provocative, lively read, the story of the U.S.-Korea conflict is more complex...
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"After 9/11, the world became more fearful, and acts of terrorism were prominent in the news cycles. In Why do they hate us?, author Steve Slocum takes the spotlight off the extremists and instead exposes the heart of the everyday Muslim through Christian outreach."--From publisher's description.
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[2017]
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English
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Today's news landscape is more crowded and varied than ever before and is only growing more diverse. From bloggers to influencers to citizen journalist to all that is coming up over the horizon, learning how to most effectively build brands has become a 24/7 mission for even the most experienced PR firms, let alone the lone enterprise. So where does one even begin to take on such an endeavor?
Look no further! In Agile PR, public relations maverick...
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To kill a mockingbird volume 1
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English
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A young girl growing up in an Alabama town in the 1930s learns of injustice and violence when her father, a lawyer, defends a black man accused of raping a white girl.
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Americans like to insist that we are living in a postracial, color-blind society. In fact, racist thought is alive and well; it has simply become more sophisticated and more insidious. And as award-winning historian Ibram X. Kendi argues in Stamped from the Beginning, racist ideas in this country have a long and lingering history, one in which nearly every great American thinker is complicit. In this deeply researched and fast-moving narrative, Kendi...
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How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your...
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"Alix Chamberlain is a woman who gets what she wants and has made a living, with her confidence-driven brand, showing other women how to do the same. So she is shocked when her babysitter, Emira Tucker, is confronted while watching the Chamberlains' toddler one night, walking the aisles of their local high-end supermarket. The store's security guard, seeing a young black woman out late with a white child, accuses Emira of kidnapping two-year-old Briar....
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©2001
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English
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Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones-even customers who are ultimately more trouble than they're worth. Attracting Perfect Customers invites readers to move beyond the notions that "business is war" and winning market share means "beating" the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers...
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International Relations Today, 2e, captures the drastic changes that the discipline of international relations (IR) has undergone since the disintegration of the Soviet Union and the end of the Cold War in 1991. It delves into the way the US has emerged as the only superpower in the world and its impact in making international politics seemingly unipolar. However, in his analysis, the author also shows that how international politics today also signals...
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When it comes to Israel, U.S. policy has always emphasized the unbreakable bond between the two countries and our ironclad commitment to Israel's security. Today our ties to Israel are close--so close that when there are differences, they tend to make the news. But it was not always this way. Dennis Ross has been a direct participant in shaping U.S. policy toward the Middle East, and Israel specifically, for nearly thirty years. He served in senior...
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"Since the September 11th, 2001 attacks on the World Trade Center and Pentagon, traditional American foreign policy has proven inadequate to 21st century challenges of Islamic terrorism and globalization. In this ground-breaking analysis, author James Kurth explains that the roots of America's current foreign policy crisis lie in contradictions of an American empire which attempted to transform traditional American national interests promoted by Presidents...
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Filled with smart tips given in the Fox signature style, counter-intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the competition in any company in any field. A terrific resource for CEOs, as well as anyone looking to distinguish...
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NATIONAL BESTSELLER • The book that galvanized the nation, gave voice to the emerging civil rights movementin the 1960s—and still lights the way to understanding race in America today. • "The finest essay I’ve ever read.” —Ta-Nehisi Coates
At once a powerful evocation of James Baldwin's early life in Harlem and a disturbing examination of the consequences of racial injustice, the book is an intensely...
At once a powerful evocation of James Baldwin's early life in Harlem and a disturbing examination of the consequences of racial injustice, the book is an intensely...
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Loneliness isn't something that happens only when we are physically alone. It can also happen when we are with people. Online friends, followers, or "likers" don't necessarily add up to much when you crave fulfilling interaction, and satisfying, long-term relationships are not a mystery to be left up to chance (or technology). The good news is that, according to relationship coach Kira Asatryan, loneliness has a reliable antidote: the feeling of closeness....
19) Sycamore row
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In this novel the author takes you back to where it all began in A Time to Kill. Now we return to that famous courthouse in Clanton as Jake Brigance once again finds himself embroiled in a fiercely controversial trial; a trial that will expose old racial tensions and force Ford County to confront its tortured history. Seth Hubbard is a wealthy man dying of lung cancer. He trusts no one. Before he hangs himself from a sycamore tree, Hubbard leaves...
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Writing from the perspective of a friend, Frederick Joseph offers candid reflections on his own experiences with racism and conversations with prominent artists and activists about theirs--creating an essential read for white people who are committed anti-racists and those newly come to the cause of racial justice. Features conversations with Jemele Hill, Angie Thomas, Naima Cochrane and others.
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