Brian Tracy shares the most important principles for sales success he has discovered in 30 years of training more than a half million sales professionals in 23 countries.Based on Tracy's detailed discussions with top salespeople and his keen observation of their methods, as well as his own experiences as a record-breaking salesman, these guidelines address both the inner game of selling-the mental component-and the outer game of selling-the methods...

"Award-winning sales coach Jeff Shore shows sales professionals how to apply buyer psychology to personalize follow-ups, serve customers-and seal the deal faster. What does a sales professional do when the customer says, "Not yet"? Companies have invested thousands and even millions of dollars in CRM technology over the past decade, but frontline salespeople and sales executives alike are still groping for solutions. The problem of drift-a common...

"With so much focus put into making a sale, many professionals find they need help improving the crucial points that come before and after the sale. In Sales Essentials, you'll find the comprehensive, up-to-date information you need to improve your skills at every point of the sales process before, during, and after to ensure you've mastered all the tools you need to further your career"--

Written by Neil Rackham, former president and founder of Huthwaite Corporation, "SPIN Selling" is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite Corporation's massive 12-year, $1-million dollar research into effective sales performance, and this groundbreaking resource details the revolutionary SPIN (Situation, Problem,...

Providing the framework needed to succeed in the enterprise arena; to win; grow; and keep major accounts; this practical; step-by-step book demonstrates how; to keep treasured clients and gain new ones; you need a system to win business with profitable enterprise clients; serve them effectively and grow the relationships over time. --

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Skills, facts, strategies, techniques...whatever it takes! FT Press's quick new Top 10s bring together the 10 most crucial things you MUST know to get great results, right now! Ten powerful ideas and easy techniques for supercharging your sales career and selling more--starting today! "You can lead a horse to water, but you can't make it drink." But what if you make the horse thirsty? That's the essence of a sale: getting the energy, excitement, and...

¿Conoces algún empresario que cuanto más vende, más pierde? ¿Te has preguntado alguna vez si los comerciales venden los productos que más ganancias aportan a la empresa? ¿Tiene sentido preparar el presupuesto del próximo año sin conocer realmente los costes de la empresa? ¿Se aceptan los objetivos de ventas para complacer a la gerencia? ¿Es obligatorio que la empresa crezca? La dirección de empresas tiene su complejidad y, a pesar...

Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas-especially the kinds of ideas that make organizations work-is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way-engaging their minds and imaginations. Charles Lindbergh, for example,...