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"Social media has become an integral part of life in the 21st century. Nearly every young adult has one or more social media accounts, making it imperative to inform them about the best ways to protect themselves and their private information. However, it is equally important to highlight the good young adults can do with social media, not just the bad. Readers take an in-depth look this topic with the help of sidebars, full-color photographs, and...
Author
Language
English
Description
Easy, clear, readable, and focused on what you want to do. Step-by-step instructions for the tasks you care about most Large, full-color, close-up photos show you exactly what to do Common-sense help whenever you run into problems using the Facebook app and website Tips and notes to help you connect with family and friends The full-color, step-by-step tasks-in legible print-walk you through sharing posts, photos, and videos on Facebook. Whether you...
Author
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English
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"Using the AASL Standards Framework for Learners, the Create and Share: Thinking Digitally series provides younger readers with the necessary tools to successfully and safely navigate the digital world. In Building a Digital Footprint, readers learn how to develop and maintain a positive online presence. Activities throughout the book prompt students to think more deeply, be creative, share information and resources, and grow their knowledge. Book...
Author
Language
English
Description
My Social Media for Seniors Step-by-step instructions for the tasks you care about most Large, full-color, close-up photos show you exactly what to do Common-sense help whenever you run into problems Tips and notes to help you along the way Learn how to get the most out of social media! We've identified the essential skills you need to stay connected with the people you care about; reconnect with old friends and classmates; and share your life with...
5) Talent 3.0
Author
Pub. Date
2017.
Language
English
Description
How companies can hire the best talent via the web and social networks. Despite current economic uncertainties, many companies are still recruiting, and of course competing to find the best talent. In the digital age, finding the right talent in general, and from social networks in particular, is becoming increasingly important. In the US, 92% of recruitment today has some form of web involvement. This book examines what the key success factors are...
Author
Pub. Date
2012.
Language
English
Description
With the growth of social media, influencing consumer preferences and purchase decisions through online social networks and word of mouth is an increasingly important part of every marketer's job. Companies such as Geico, Dell and eBay are adapting the traditional "one-way" advertising message and using it as a stepping-stone to begin a two-way dialogue with consumers via social media. Marketers know that theoretically, social media should be a powerful...
Pub. Date
2014
Language
English
Description
Drive Powerful Business Value by Extending MDM to Social, Mobile, Local, and Transactional Data Enterprises have long relied on Master Data Management (MDM) to improve customer-related processes. But MDM was designed primarily for structured data. Today, crucial information is increasingly captured in unstructured, transactional, and social formats: from tweets and Facebook posts to call center transcripts. Even with tools like Hadoop, extracting...
Author
Pub. Date
2005.
Language
English
Description
Addressing a multitude of questions and issues surrounding how we use the media, Media Effects and Beyond represents the results of an international research programme into the use and effects of television, video and music. Seeing the viewer not simply as passive object but as a very active subject, the contributors engage with every aspect of children's, adolescents' and families' use of the media - its character, causes and consequences. Topics...
Author
Pub. Date
2013.
Language
English
Description
Social technologies are becoming more important to business, according to a survey conducted by MIT Sloan Management Review and Deloitte. However, the adoption of social technologies often means changing the way people work, and that means executives need to invest time and effort in explaining the purpose and value of using the new tools, as well as providing the necessary financial and organizational supports to sustain these work flow changes over...
Author
Series
Pub. Date
2018.
Language
English
Appears on list
Description
"In his much-anticipated debut novel, Hank Green--cocreator of Crash Course, Vlogbrothers, and SciShow--spins a sweeping, cinematic tale about a young woman who becomes an overnight celebrity before realizing she's part of something bigger, and stranger, than anyone could have possibly imagined. The Carls just appeared. Coming home from work at three a.m., twenty-three-year-old April May stumbles across a giant sculpture. Delighted by its appearance...
Author
Language
English
Formats
Description
"As businesses are realizing the just how important social media is as a marketing tool, the need for young, innovative social media managers increases. This insightful and authoritative text shows young people how to develop a career in the nascent world of social media. Interviews and quotes with industry professionals and leaders show young people how to build their social media resumes and discover their own interests and talents within the field....
Author
Language
English
Description
Want a new job or career? Need to demonstrate more value to customers or employers? Use today's hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you'll never find any other way. From Facebook to Pinterest to video sharing, this book is packed with new techniques and ideas...
Author
Pub. Date
2015.
Language
English
Formats
Description
When it comes to the way business is carried out online, the earth beneath our feet is shifting right now--and shifting quickly. The one-size-fits-all approach is fast becoming obsolete. More and more businesses are learning that the more they tailor-make the messages they put on their sites, as well as how they interact with every single user, the more satisfied customers get--and the more they earn.
Author
Pub. Date
2015.
Language
English
Description
Relying on the familiar clichés - "doing well by doing good," finding "win-win solutions" and being a "good corporate citizen"--Accomplishes little in the bigger scheme of things. In fact, these platitudes sometimes encourage corporate social irresponsibility.
Author
Pub. Date
2016.
Language
English
Description
In today's world, the traditional news media do not always control how crises unfold. Executives may face stakeholder communities that control their own sources of information and their own media and have their own ideas about how companies should resolve crises. These stakeholder groups wield considerable power to influence other stakeholders, organizations, and the public, and executives who ignore them do so at their own peril. On more than one...
Author
Pub. Date
2012.
Language
English
Description
In this article, the authors show that although the use of social media can be an extremely valuable way to enrich a company's culture and enhance its productivity, it isn't a sure thing. Based on a survey of 1,060 executives about their experience with social media and a number of indepth qualitative case studies, the authors argue that the main reason some social media initiatives fail to bring benefits to companies is because the initiatives don't...
Author
Pub. Date
2013
Language
English
Description
In the context of ever-increasing globalization, transnational systems of support have emerged in response to the needs of transnational families, labour forces, and the communities within which they are located. This volume will be the first to systematically address transnational support research from a theoretical and empirical perspective, making the concept of transnationality part of the core knowledge structure of social work.
Author
Pub. Date
2018.
Language
English
Description
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with...
Author
Pub. Date
©2013
Language
English
Description
Identifying easily replicable marketing strategies of top brands such as Dell; Ford; Patagonia; and Red Bull; as well as top stars like Lady Gaga; Taylor Swift; and Johnny Cash; this book shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand. --
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