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Author
Pub. Date
2023.
Language
English
Description
Throughout history, the advantages and costs of technological innovations have been unevenly distributed between the powerful and the rest of society, assert economists Daron Acemoglu and Simon Johnson in their new book, Power and Progress: Our Thousand-Year Struggle Over Technology and Prosperity. In a Q&A, they discuss what’s wrong with today’s approach to automation, why machine usefulness is more important than machine intelligence,...
Author
Pub. Date
2023.
Language
English
Description
Organizations that practice open innovation draw on external resources to develop new ideas for products and services. Since the term’s introduction 20 years ago, open innovation has had many proven successes, but organizations must recognize and address a potential barrier: an inability to move knowledge across internal functional, departmental, or geographic silos. Author Henry Chesbrough suggests ways to overcome the obstacles imposed by...
Author
Language
English
Formats
Description
How a broad range of new immensely powerful technologies is disrupting and transforming every corner of our reality--and why you must act and adapt Unsupervised: Navigating and Influencing a World Controlled by Powerful New Technologies examines the fast-emerging technologies and tools that are already starting to completely revolutionize our world. Beyond that, the book takes an in-depth look at how we have arrived at this dizzying point in our history,...
Author
Pub. Date
2023.
Language
English
Description
"Customer service done right is one of today's most powerful competitive advantages. In Can Your Customer Service Do This?, customer service turnaround wizard and renowned customer service training expert Micah Solomon shares everything he knows, and everything you need to know, about how to create a truly Five-Star customer service experience and use it to build sustainable bottom-line success. In this book, you'll find the proven hands-on methods...
Author
Pub. Date
[2019]
Language
English
Description
Consumer expectations have undergone a paradigm shift since the dawn of the digital age. Offering a comprehensive view of a field that is evolving at an unprecedented pace, Consumer Behavior – A Digital Native, First Edition, is an honest attempt to capture and showcase how the millennial consumer is responding to the democratization of digital technology. Encompassing pioneering concepts, latest developments and in-depth case studies, this...
Author
Pub. Date
2023.
Language
English
Description
Digital transformation is much more than building a digital infrastructure to gather and process data. It is about understanding how digital technologies enable the creation of innovative services and products. It is about identifying new competitive positions and business models and thinking critically about how to both create and capture value. Strategy in the Digital Age directly engages these concerns and provides a comprehensive roadmap for planning...
Pub. Date
2020
Language
English
Description
Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship...
Author
Pub. Date
2023.
Language
English
Description
The definitive pioneering blueprint covering the what, why, and how of the blockchain Blockchains are new technology layers that rewire the Internet and threaten to side-step older legacy constructs and centrally served businesses. At its core, a blockchain injects trust into the network, cutting off some intermediaries from serving that function and disrupting how they operate. Metaphorically, blockchains are the ultimate non-stop computers. Once...
Author
Language
English
Formats
Description
"Digital transform is hard. It is tempting to point to the "usual suspects" as the reasons for these shortfalls: cumbersome IT estates, poor data, lack of talent, among others. These issues are real, but they also tend to mask more fundamental issues that are the real culprits behind stalled transformations, including: Pursuing changes that are not economically meaningful to the business. It's good to experiment, but companies too often focus on "shiny...
Author
Pub. Date
©2013
Language
English
Description
Do these comments sound familiar? We would love to be more innovative, but we don't have the resources Innovation works in some companies; we just aren't that creative We get some good ideas, but nothing ever happens with them Unfortunately, they reflect the general perception and environment for innovation in many firms today. In Lean Innovation: Understanding What's Next in Today's Economy, Barry Cross explores how to use Lean to free up resources...
Author
Pub. Date
2023.
Language
English
Description
This book is a comprehensive guide that will empower you to create a robust digital workplace solution from scratch using SharePoint Online and Microsofts Power Platform. This revised edition incorporates the latest features of SharePoint Online, including Advanced JSON formatting, Power Automate updates, and SPFx updates. Author Hari Narayn kicks things off with an overview of the fundamentals of SharePoint Online, followed by tutorials covering...
Author
Series
Pub. Date
2021.
Language
English
Description
Plants can do amazing things. They grow in the most unlikely places. They soak up sunlight for energy, and use rain, wind, and animals to spread their seeds. Some plants lure insects for food. Others can self-clean. Humans have copied many clever plant tricks. Today, scientists are placing technology inside plants. The results are awesome.
Author
Pub. Date
2024.
Language
English
Appears on these lists
Description
"Part memoir, part history, Burn Book is a necessary chronicle of tech's most powerful players. This is the inside story we've all been waiting for about modern Silicon Valley and the biggest boom in wealth creation in the history of the world"--
17) Building AI driven marketing capabilities: understand customer needs and deliver value through AI
Pub. Date
[2024]
Language
English
Description
This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing and promoting solutions, and making marketing more effective overall by aligning marketing with business goals. A range of technologies, such as analytics,...
Author
Pub. Date
[2024].
Language
English
Description
An engaging, solutions-oriented look at how cities and nations can better navigate issues of innovation and inequality. From San Francisco to Shanghai, many of the world's most innovative places are highly unequal, with the benefits going to a small few. Rather than simply asking how we can create more high-tech cities and nations, Innovation for the Masses focuses on places that manage to foster innovation while also delivering the benefits more...
Author
Pub. Date
2023
Language
English
Description
Discover what the metaverse can do for your business by exploring AR and VR, core support technologies, and use cases, while developing an understanding of its benefits, dangers, and future Key Features Understand the metaverse and learn how augmented reality and virtual reality are integral to it Get a solid understanding of core metaverse technologies Become a metaverse business thought leader by learning from real-world use cases Purchase of the...
Author
Pub. Date
2024.
Language
English
Description
For decades, the tech industry hummed along on a predictable five-year disruption cycle. Microservices, cloud, Agile--each marked a turning point, but the pace felt manageable. Then came 2023. One explosive AI breakthrough, ChatGPT, changed all of that. In this exclusive new report, Mike Loukides delves deep into O'Reilly's learning platform data to unveil the hidden patterns of this shift. Forget the hype and trend reports; this data shows where...
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