Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale-often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what's actually working for you. In the new...

Google Analytics 2.0 BONUS : Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card, you can attract new customers to your website on Google's dime.

"The business world is moving away from "belly to belly" interactions and traditional advertising. The Conversion Code is a step-by-step blueprint for capturing Internet leads, converting them into appointments and closing prospects into sales. It will teach readers to generate thousands of leads from social media and turn those into closed sales. Much of the sales and marketing advice of yesterday does not apply today's techsavvy, mobilefirst, social...

Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key...

"The best of the best strategies from leading marketersThere are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline...

This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media to avoid common pitfalls. Be sure you've addressed the most important questions before using social media to market your company or brand! From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands or organizations...

Learn to render professional-quality product shots in 3ds Max and After Effects. This course covers shading, lighting, rendering, and compositing for product visualization. 3D visualization is a crucial aspect of 21st century product design, manufacturing, and marketing. This course illustrates a standard workflow for product viz, from importing a CAD model to rendering photorealistic imagery. It leverages the advanced tools of 3ds Max and the Arnold...

Laptops, smart phones, and tablet PCs have made today's business owner more mobile than ever, but life on the go also makes it more difficult to stay organized, be productive and focus on promoting one's business. 30 Days to Virtual Productivity Success is the busy business owner's guide for getting more done with less time, making productive contacts online and using the power of the Internet to turn productivity into profits. It's an easy-to-read,...

Learn the basics of business analytics. Discover tools and techniques for collecting, tracking, analyzing and making data informed decisions with your organization’s data. Data is an extremely valuable resource. But without study, it can’t be used to create a data-informed strategy. Business analytics helps organizations leverage data to make better, more informed decisions. This course is a basic introduction that lays out the foundations of...

"What if falling in love meant almost losing everything? Where does a moderately popular internet star who never leaves her house look for potential suitors? Online. Tinder, Bumble, Match.com, OkCupid--I tried them all. My thirty-one-year-old self clicked and swiped her little heart out, leading to more dates than I could count, and more disappointment than I was prepared for. Maybe you can relate. Maybe you know all too well the perils of modern...