The sneakers sporting Ma Yun: 27 cruxes of the startup Alibaba. The road to success of Alibaba, the most coveted Internet Company in the world today and of its founder Ma Yun. The road is paved with countless precarious boulders that the company was almost for naught. Wang Lifen, who for fifteen years had witnessed Alibaba's rise, and Li Xiang, Ma's trusted media personality, detail the 27 key turning points of the hottest Internet Company. Alibaba...