Catalog Search Results
Pub. Date
2022.
Language
English
Description
This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European...
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request