Catalog Search Results
Author
Pub. Date
[2023]
Language
English
Description
"Chuji, a young business planner at a car company, is appointed as director to a troubled dealership. Chuji asks Nanako, who is an organization development specialist, how to directly communicate with his peers. He finds deep-rooted issues and how he misunderstood certain situations. Together, the duo begin a series of discussions with peers, start changing some members' mindsets, and create a core change management team, which eventually leads to...
Pub. Date
2022.
Language
English
Description
This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European...
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