Catalog Search Results
Author
Pub. Date
2014.
Language
English
Description
"Satisfaction guaranteed or your money back" is a business promise made to consumers since 1875, when Montgomery Ward used it to differentiate his mail order catalog. It is now a vow many businesses make. However, the correlation between increasing customer satisfaction and increasing customer spending with your company is very weak, according to the authors. Their research finds that changes in customers' satisfaction levels explain less than 1%...
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