Catalog Search Results
Author
Pub. Date
2001.
Language
English
Description
The first complete framework for integrating offline and online marketing! Step-by-step processes for reengineering any brand! Achieving true synergies between online and offline brands Includes interviews with the world's leading Internet branding executives The Internet has changed all the business rules you live by-especially the rules for branding your products, services, and organization. Cyberbranding doesn't merely show you how the rules have...
Author
Pub. Date
2001.
Language
English
Description
Adam Smith ... Father of Modern Economics ... Died in 1790 ... but 200 years later, his spirit is tortured by the caricatures we remember in his name. In Saving Adam Smith , he is tortured enough to return to Earth ... and so begins a journey of discovery that cuts across two centuries, as doctoral student Richard Burns puts his life on the line to rediscover Smith's most profound insight: Selfishness is not enough.
Author
Pub. Date
2002.
Language
English
Description
In Buy, Lie, and Sell High , Harvard Business School Professor Daniel Quinn Mills offers the first systematic analysis of both the Internet stock bubble and the Enron scandal. Drawing upon extensive new research and insider interviews, Mills uncovers both systemic causes and outrageous misbehavior. He demonstrates how each link in the "financial value chain" failed, from venture funds to auditors and regulators. Finally, he offers practical guidance...
Author
Pub. Date
2002.
Language
English
Description
Checkered Flag Projects teaches you outstanding project management skills-fast! Short, to the point, and full of great ideas, it identifies 10 key rules that dramatically increase the likelihood of project success and shows exactly how to use those rules to win in any assignment. It delivers realistic solutions for every project, no matter how complex - from handling conflict to making the most of advanced project management technologies.
Author
Pub. Date
2002.
Language
English
Description
Everyone talks about creating a "customer-centered culture." In CustomerCulture: How FedEx and Other Great Companies Put Their Customer First Every Day , the executive who pioneered FedExÕs legendary customer culture shows exactly how to go beyond talk and make it happen Ñ for real! Drawing on lessons learned at FedEx, Michael Basch identifies key cultural obstacles and leadership failures that dilute customer focus, and demonstrates exactly how...
Author
Pub. Date
2002.
Language
English
Description
In Financial Turnarounds: Preserving Enterprise Value , leading corporate turnaround specialists teach key skills for managing financial turnarounds - and avoiding the need for them. This in-depth, insider's look at 20 turnarounds covers every key industry from manufacturing to retail, technology to services. It illuminates early warning signs, presents key financial findings, compares leading strategies, and offers incomparable insider's insights...
Author
Pub. Date
2002.
Language
English
Description
The Haves and Have Nots introduces a unique framework for understanding how employees' efforts depend on their identification with the organization, how employee/employer ties are built and broken, and how enterprises can achieve powerful competitive advantage by overcoming their tendencies to create "haves" and "have nots." Drawing on extensive case studies, it identifies the real psychological reasons why executives demand unfair special privilege,...
Author
Pub. Date
2002.
Language
English
Description
We're all human - especially when we're investing. In Investment Blunders (of the Rich and Famous) ... And What You Can Learn From Them , one of the world's leading experts on investor psychology deconstructs spectacular failures from the world's most prominent investors. They should have known better - but they invested with their hearts, not their brains. Chances are, you're making some of the same mistakes right now. John Nofsinger uncovers those...
10) Leading Six Sigma: A Step-by-Step Guide Based on Experience with GE and Other Six Sigma Companies
Author
Pub. Date
2002.
Language
English
Description
Leading Six Sigma is the complete guide to leading quality initiatives in your company. Top Six Sigma consultant Ronald Snee and GE quality leader Roger Hoerl demonstrate how to deploy a Six Sigma plan that reflects your unique organization, and key lessons learned from the world's best implementations. Coverage includes every facet of Six Sigma leadership: strategy, goal setting, metrics, training, roles/responsibilities, processes, reporting, rewards,...
Author
Pub. Date
2002.
Language
English
Description
Most organizations that seek to change fail. The central reason: employees are relying on obsolete "mental maps" that prevent them from observing changes in their business environment, responding effectively, or following through on changes they've begun. In Leading Strategic Change , two leading organizational consultants and researchers offer a start-to-finish strategy for helping employees redraw their mental maps -- and unleashing their power...
Author
Pub. Date
©2002
Language
English
Description
In today's integrated and complex financial world, financial leaders can't succeed on financial skills alone. Today's most successful companies have discovered that ""leveraged competencies""--Often referred to as ""soft"" or ""leadership"" skills -- are crucial to the success of financial leaders. Drawing upon research at eight outstanding global companies, this book provides a complete blueprint for enterprises who want tomorrow's leaders to have...
Author
Pub. Date
2002.
Language
English
Description
Mutual Funds: Your Money, Your Choice gives you an unvarnished look at both the positives and the negatives of mutual fund investing: the real risks, the real costs, the real tax issues, and the real returns. Simply and clearly, without complicated charts or equations, top investment researcher Charles P. Jones helps you pick the right funds, and introduces brand-new alternatives - including folios, ETFs, and managed accounts - that can help you meet...
Author
Pub. Date
2002.
Language
English
Description
In Netsourcing: Renting Business Applications and Services Over a Network , leading outsourcing researchers share new findings on the key success factors associated with outsourcing--offering practical advice for every aspect of the decision and every phase of the project lifecycle. Discover how to minimize technical, contractual, operational, and managerial risk; identify the right applications to outsource; manage and secure outsourced infrastructure;...
Author
Pub. Date
2002.
Language
English
Description
In The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits , leading Internet entrepreneur Robin "Roblimo" Miller (developer for Slashdot and Freshmeat Web sites) presents systematic rules for building the profitability of your business online, whatever you sell - products, services, information, or advertising. Miller offers streetwise advice on accomplishing more with less; anticipating trends without wasting resources;...
Author
Pub. Date
2002.
Language
English
Description
Supply Chain Redesign delivers practical guidance for every aspect of supply chain redesign: mapping existing supply chains; identifying changes that promise the best ROI; intelligently leveraging new technologies; strengthening relationships with key partners; designing products that support lean supply chains; implementing new approaches to strategic cost management; and much more. Coverage includes key success factors, emerging trends, and detailed...
Author
Language
English
Description
In The Truth About Managing People, one of the world's leading management experts distills today's most important management research into over 60 proven "truths" you can use right now! Stephen P. Robbins rips away the hype, fads, and clich℗¿s that keep managers from seeing reality, delivering no-holds barred advice for hiring, motivation, leadership, communication, team-building, change and conflict management, performance evaluation, and much...
Author
Pub. Date
©2003
Language
English
Description
Artful Making offers the first proven, research-based framework for engineering ingenuity and innovation. This book is the result of a multi-year collaboration between Harvard Business School professor Robert Austin and leading theatre director and playwright Lee Devin. Together, they demonstrate striking structural similarities between theatre artistry and production and today's business projects--and show how collaborative artists have mastered...
Author
Pub. Date
2003.
Language
English
Description
Life doesn't have to be so complicated - and neither does business. In The Competitive Advantage of Common Sense , leading project management consultant Fergus O'Connell identifies seven "common sense" principles for supercharging your effectiveness. O'Connell unearths simple root causes underlying the most challenging business problems - and equally simple solutions. From project estimating to working with technical specialists, improving meetings...
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