Electronic media management
(eBook)
Author
Published
Burlington, MA : Focal Press, ©2006.
Edition
5th ed.
ISBN
9780080470832, 0080470831, 1136028668, 9781136028663, 1280964510, 9781280964510, 9786610964512, 6610964513
Physical Desc
1 online resource (xv, 415 pages) : illustrations
Status
Description
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Subjects
LC Subjects
Bisac Subjects
OCLC Fast Subjects
More Details
Format
eBook
Language
English
UPC
10.4324/9780080470832
Notes
Bibliography
Includes bibliographical references (pages 391-400) and index.
Description
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marke.
Language
English.
Local note
O'Reilly,O'Reilly Online Learning Platform: Academic Edition (EZproxy Access)
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Citations
APA Citation, 7th Edition (style guide)
Pringle, P. K., Starr, M. F., & McCavitt, W. E. (2006). Electronic media management (5th ed.). Focal Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Pringle, Peter K., 1941-, Michael F. Starr and William E. McCavitt. 2006. Electronic Media Management. Focal Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Pringle, Peter K., 1941-, Michael F. Starr and William E. McCavitt. Electronic Media Management Focal Press, 2006.
MLA Citation, 9th Edition (style guide)Pringle, Peter K., Michael F. Starr, and William E. McCavitt. Electronic Media Management 5th ed., Focal Press, 2006.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
