The moral advantage : how to succeed in business by doing the right thing
(eBook)

Book Cover
Average Rating
Published
San Francisco, CA : Berrett-Koehler, ©2004.
ISBN
9781609943677, 1609943678, 9781609943806, 1609943805, 9781605095707, 1605095702, 128326854X, 9781283268547, 9786613268549, 6613268542
Physical Desc
1 online resource (xiv, 174 pages) : illustrations
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Format
eBook
Language
English

Notes

Bibliography
Includes bibliographical references and index.
Description
Based on interviews with 48 executives in a variety of industries, The Moral Advantage describes the many distinct ways that morality contributes to business success. Some of these ways are familiar (following ethical codes, for example), whereas others, such as unleashing the powers of moral imagination, have received little or no attention. Damon details precisely how these business leaders applied their moral sense to strengthen their businesses. For some, it was a matter of directly extrapolating a new business concept from a moral (and often spiritual) worldview. For others, it was a sensitivity to what consumers needed and a determination to respond effectively to that. For yet others, it was a commitment to a caring and ethical manner of doing business that required inventive approaches to organizing employees. But in every case, Damon shows that it was by adhering firmly to a personal moral code that these men and women ultimately triumphed. All too many people view business as a ruthless, dog-eat-dog world where only the pitiless survive. Recent scandals in the corporate world have reinforced this cynical view. Men and women in business today need a roadmap showing them how to achieve success on the high road. The Moral Advantage provides that roadmap.
Language
English.
Local note
O'Reilly,O'Reilly Online Learning Platform: Academic Edition (EZproxy Access)

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Citations

APA Citation, 7th Edition (style guide)

Damon, W. (2004). The moral advantage: how to succeed in business by doing the right thing . Berrett-Koehler.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Damon, William, 1944-. 2004. The Moral Advantage: How to Succeed in Business By Doing the Right Thing. Berrett-Koehler.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Damon, William, 1944-. The Moral Advantage: How to Succeed in Business By Doing the Right Thing Berrett-Koehler, 2004.

MLA Citation, 9th Edition (style guide)

Damon, William. The Moral Advantage: How to Succeed in Business By Doing the Right Thing Berrett-Koehler, 2004.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.