Reality check : the irreverent guide to outsmarting, outmanaging, and outmarketing your competition
(eAudiobook)
Author
Contributors
Published
[Old Saybrook, Conn.] : Tantor Media, 2009.
ISBN
9781400190645, 1400190649
Physical Desc
1 online resource (1 audio file)
Status
Description
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More Details
Format
eAudiobook
Language
English
Notes
General Note
Unabridged.
General Note
Audio file.
General Note
Title from image on Web page (viewed March 28, 2009).
General Note
Previously released on compact disc, 2008.
Participants/Performers
Read by Paul Boehmer.
Description
As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"--It's time for a reality check. Here, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: how to get a standing ovation, the art of schmoozing, how to create a community, the top ten lies of entrepreneurs, everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask.--From publisher description
Local note
O'Reilly,O'Reilly Online Learning Platform: Academic Edition (EZproxy Access)
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Citations
APA Citation, 7th Edition (style guide)
Kawasaki, G., & Boehmer, P. (2009). Reality check: the irreverent guide to outsmarting, outmanaging, and outmarketing your competition . Tantor Media.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Kawasaki, Guy, 1954- and Paul. Boehmer. 2009. Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition. Tantor Media.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Kawasaki, Guy, 1954- and Paul. Boehmer. Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition Tantor Media, 2009.
MLA Citation, 9th Edition (style guide)Kawasaki, Guy, and Paul Boehmer. Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition Tantor Media, 2009.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
