Why customers really buy : uncovering the emotional triggers that drive sales
(eBook)
Description
Subjects
Also in this Series
More Details
Notes
Reviews from GoodReads
Citations
Goodman, L., & Helin, M. (2009). Why customers really buy: uncovering the emotional triggers that drive sales . Career Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Goodman, Linda, 1948- and Michelle. Helin. 2009. Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales. Career Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Goodman, Linda, 1948- and Michelle. Helin. Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales Career Press, 2009.
MLA Citation, 9th Edition (style guide)Goodman, Linda, and Michelle Helin. Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales Career Press, 2009.