The social tradeshow : leveraging social media and virtual events to connect with your customers
(eBook)
Author
Published
[Place of publication not identified] : Que, 2012.
Physical Desc
1 online resource (1 volume (various pagings))
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Format
eBook
Language
English
Notes
Description
Today's new social and virtual platforms and technologies can help you transform the way you market through tradeshows, exhibits, and events - helping you supercharge performance on every metric that matters to you. The Social Tradeshow is the first practical guide to using these new tools to reach more prospects, close more sales, and earn more profits. Renowned industry consultant and thought leader Traci Browne covers every step of the process, revealing what works (and what doesn't). She offers practical advice, realistic examples, and actionable ideas for companies of all sizes, in both B2B and B2C markets. Discover how to: * Create goals, measurable objectives, and strategies * Identify the tools and techniques most likely to work for you * Integrate social media and virtual events with existing pre-show, at-show and post-show tactics * Avoid older "virtual" techniques that have been proven to fail * Make the most of live streaming, video interviewing, mobile polling, and other innovations * Expand and enhance your community of customers and prospects year-round * Demonstrate the value of social media to key decision-makers.
Language
English.
Local note
O'Reilly,O'Reilly Online Learning Platform: Academic Edition (EZproxy Access)
Citations
APA Citation, 7th Edition (style guide)
Browne, T. (2012). The social tradeshow: leveraging social media and virtual events to connect with your customers . Que.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Browne, Traci. 2012. The Social Tradeshow: Leveraging Social Media and Virtual Events to Connect With Your Customers. Que.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Browne, Traci. The Social Tradeshow: Leveraging Social Media and Virtual Events to Connect With Your Customers Que, 2012.
MLA Citation, 9th Edition (style guide)Browne, Traci. The Social Tradeshow: Leveraging Social Media and Virtual Events to Connect With Your Customers Que, 2012.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.