Essentials of services marketing
(eBook)
Author
Contributors
Published
Singapore : Pearson Education South Asia, 2012.
Edition
2nd ed.
ISBN
9780133359008, 013335900X
Physical Desc
1 online resource (1 volume)
Status
Description
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Subjects
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More Details
Format
eBook
Language
English
UPC
9780133359008
Notes
Bibliography
Includes bibliographical references and indexes.
Description
Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts. Make it easy for students to relate: Cases and Examples written with a Global Outlook The first edition global outlook is retained by having an even spread of familiar cases and examples from the world's major regions: 40% from American, 30% from Asia and 30% from Europe. Help students see how various concepts fit into the big picture: Revised Framework An improved framework characterized by stronger chapter integration as well as tighter presentation and structure. Help instructors to prepare for lessons: Enhanced Instructor Supplements Instructor's Manual: Contain additional individual and group class activities. It also contains chapter-by-chapter teaching suggestions. Powerpoint Slides: Slides will feature example-based teaching using many examples and step-by-step application cases to teach and illustrate chapter concepts. Test Bank: Updated Test Bank that is Test Gen compatible. Video Bank: Corporate videos and advertisements help link concept to application. Videos will also come with teaching notes and/or a list of questions for students to answer. Case Bank: Cases can be in PDF format available for download as an Instructor Resource.
Local note
O'Reilly,O'Reilly Online Learning Platform: Academic Edition (EZproxy Access)
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Citations
APA Citation, 7th Edition (style guide)
Wirtz, J., Chew, P., & Lovelock, C. H. (2012). Essentials of services marketing (2nd ed.). Pearson Education South Asia.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Wirtz, Jochen, Patricia. Chew and Christopher H. Lovelock. 2012. Essentials of Services Marketing. Pearson Education South Asia.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Wirtz, Jochen, Patricia. Chew and Christopher H. Lovelock. Essentials of Services Marketing Pearson Education South Asia, 2012.
MLA Citation, 9th Edition (style guide)Wirtz, Jochen., Patricia Chew, and Christopher H Lovelock. Essentials of Services Marketing 2nd ed., Pearson Education South Asia, 2012.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.