Laddering : unlocking the potential of consumer behavior
(eBook)

Book Cover
Average Rating
Author
Holtzclaw, Eric V., 1973-
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2013].
ISBN
9781118653579, 1118653572, 9781118652978, 1118652975, 9781118652961, 1118652967
Physical Desc
1 online resource
Status
Available Online

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Format
eBook
Language
English

Notes

Bibliography
Includes bibliographical references and index.
Description
Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed. Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze.
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O'Reilly,O'Reilly Online Learning Platform: Academic Edition (EZproxy Access)

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Citations

APA Citation, 7th Edition (style guide)

Holtzclaw, E. V. (2013). Laddering: unlocking the potential of consumer behavior . John Wiley & Sons, Inc..

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Holtzclaw, Eric V., 1973-. 2013. Laddering: Unlocking the Potential of Consumer Behavior. John Wiley & Sons, Inc.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Holtzclaw, Eric V., 1973-. Laddering: Unlocking the Potential of Consumer Behavior John Wiley & Sons, Inc, 2013.

MLA Citation, 9th Edition (style guide)

Holtzclaw, Eric V. Laddering: Unlocking the Potential of Consumer Behavior John Wiley & Sons, Inc., 2013.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.