Safeguarding intangible assets
(eBook)
Author
Published
Oxford : Butterworth-Heinemann, 2014.
ISBN
1306958458, 9781306958455, 9780128005163, 0128005165, 9780128006023, 0128006021
Physical Desc
1 online resource
Status
Description
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More Details
Format
eBook
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
Provides strategies for preserving and enhancing a company's intangible assets such as patents, trademarks, copyrights, methodologies, and brand to increase its profitability, competitiveness, and sustainability.
Local note
O'Reilly,O'Reilly Online Learning Platform: Academic Edition (EZproxy Access)
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Citations
APA Citation, 7th Edition (style guide)
Moberly, M. D. (2014). Safeguarding intangible assets . Butterworth-Heinemann.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Moberly, Michael D. 2014. Safeguarding Intangible Assets. Butterworth-Heinemann.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Moberly, Michael D. Safeguarding Intangible Assets Butterworth-Heinemann, 2014.
MLA Citation, 9th Edition (style guide)Moberly, Michael D. Safeguarding Intangible Assets Butterworth-Heinemann, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
