Services marketing
(eBook)
Author
Published
New Delhi : Dorling Kindersley, Ã2011.
Edition
2nd ed.
ISBN
9789332512009, 9332512000
Physical Desc
1 online resource (1 volume) : illustrations
Status
Description
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Subjects
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More Details
Format
eBook
Language
English
Notes
Bibliography
Includes bibliographical references.
Description
Services marketing has evolved as a specialized branch of study. Present-day managers need this knowledge to effectively drive the growth of their organizations. The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. The enhanced pedagogy and coverage in this edition in conjunction with the lucid and pithy style of the author make this book perfect for students of business administration, commerce and management.
Local note
O'Reilly,O'Reilly Online Learning Platform: Academic Edition (EZproxy Access)
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Citations
APA Citation, 7th Edition (style guide)
Rao, R. M. (2011). Services marketing (2nd ed.). Dorling Kindersley.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Rao, Rama Mohana. 2011. Services Marketing. Dorling Kindersley.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Rao, Rama Mohana. Services Marketing Dorling Kindersley, 2011.
MLA Citation, 9th Edition (style guide)Rao, Rama Mohana. Services Marketing 2nd ed., Dorling Kindersley, 2011.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.