Marketing metrics : the manager's guide to measuring marketing performance
(eBook)

Book Cover
Average Rating
Published
Upper Saddle River, New Jersey : Pearson Education, [2016].
ISBN
9780134086040, 013408604X
Physical Desc
1 online resource (1 volume) : illustrations
Status

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Format
eBook
Language
English

Notes

Bibliography
Includes bibliographical references and index.
Local note
O'Reilly,O'Reilly Online Learning Platform: Academic Edition (EZproxy Access)

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Citations

APA Citation, 7th Edition (style guide)

Bendle, N. T. (2016). Marketing metrics: the manager's guide to measuring marketing performance . Pearson Education.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Bendle, Neil T.. 2016. Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. Pearson Education.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Bendle, Neil T.. Marketing Metrics: The Manager's Guide to Measuring Marketing Performance Pearson Education, 2016.

MLA Citation, 9th Edition (style guide)

Bendle, Neil T.. Marketing Metrics: The Manager's Guide to Measuring Marketing Performance Pearson Education, 2016.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.