Mastering services pricing : designing pricing that works for you and for your clients
(eBook)
Author
Published
Harlow, England ; Pearson, 2015.
ISBN
9781292063393, 1292063394, 9781292063386, 1292063386
Physical Desc
1 online resource (1 volume) : illustrations
Status
Description
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Subjects
LC Subjects
OCLC Fast Subjects
Also in this Series
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More Details
Format
eBook
Language
English
Notes
General Note
Includes index.
Description
The definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price they are happy to pay. As traditional manufacturing companies move to service provision, what pricing model should they develop and what buyer behaviour model should they nurture? What happens if you get your services offering right, but your pricing model wrong? Mastering Services Pricing shows you how to create pricing that allows you to deliver maximum profit and high client satisfaction.
Local note
O'Reilly,O'Reilly Online Learning Platform: Academic Edition (EZproxy Access)
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Citations
APA Citation, 7th Edition (style guide)
Doolan, K. (2015). Mastering services pricing: designing pricing that works for you and for your clients . Pearson.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Doolan, Kevin. 2015. Mastering Services Pricing: Designing Pricing That Works for You and for Your Clients. Pearson.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Doolan, Kevin. Mastering Services Pricing: Designing Pricing That Works for You and for Your Clients Pearson, 2015.
MLA Citation, 9th Edition (style guide)Doolan, Kevin. Mastering Services Pricing: Designing Pricing That Works for You and for Your Clients Pearson, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
