Bottlenecks : aligning UX design with user psychology
(eBook)

Book Cover
Average Rating
Published
[United States] : Apress, 2017.
ISBN
9781484225806, 1484225805
Physical Desc
1 online resource
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Format
eBook
Language
English
UPC
10.1007/978-1-4842-2580-6

Notes

General Note
Includes index.
Bibliography
Includes bibliographical references and index.
Description
Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that will determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph. D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. Innovators in design and students of psychology will learn: The psychological processes determining users? perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users? needs.
Local note
O'Reilly,O'Reilly Online Learning Platform: Academic Edition (EZproxy Access)

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Citations

APA Citation, 7th Edition (style guide)

Evans, D. C. (2017). Bottlenecks: aligning UX design with user psychology . Apress.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Evans, David C.. 2017. Bottlenecks: Aligning UX Design With User Psychology. Apress.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Evans, David C.. Bottlenecks: Aligning UX Design With User Psychology Apress, 2017.

MLA Citation, 9th Edition (style guide)

Evans, David C.. Bottlenecks: Aligning UX Design With User Psychology Apress, 2017.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.