The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser
(eBook)

Book Cover
Average Rating
Published
Oakland, California : Berrett-Koehler Publishers, Inc., 2017.
ISBN
1626568847, 9781626568846, 9781626568853, 1626568855
Physical Desc
1 online resource (xi, 160 pages)
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Format
eBook
Language
English

Notes

Bibliography
Includes bibliographical references and index.
Description
This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement.
Local note
O'Reilly,O'Reilly Online Learning Platform: Academic Edition (EZproxy Access)

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Citations

APA Citation, 7th Edition (style guide)

Nelson, T. (2017). The transformational consumer: fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser . Berrett-Koehler Publishers, Inc..

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Nelson, Tara-Nicholle. 2017. The Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers By Helping Them Get Healthier, Wealthier and Wiser. Berrett-Koehler Publishers, Inc.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Nelson, Tara-Nicholle. The Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers By Helping Them Get Healthier, Wealthier and Wiser Berrett-Koehler Publishers, Inc, 2017.

MLA Citation, 9th Edition (style guide)

Nelson, Tara-Nicholle. The Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers By Helping Them Get Healthier, Wealthier and Wiser Berrett-Koehler Publishers, Inc., 2017.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.