Marketing to Gen Z : the rules for reaching this vast, and very different, generation of influencers
(eBook)
Author
Contributors
Read, Angie, author.
Published
New York : AMACOM, [2018].
ISBN
9780814439289, 0814439284
Physical Desc
1 online resource (1 volume) : illustrations
Status
Description
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Subjects
Bisac Subjects
OCLC Fast Subjects
Also in this Series
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More Details
Format
eBook
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
Drawn from original quantitative research and interviews, this timely and practical book paints a fascinating portrait of the newest buyers now entering the scene and offers dozens of examples and insights for connecting and conversing with them.
Local note
O'Reilly,O'Reilly Online Learning Platform: Academic Edition (EZproxy Access)
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Citations
APA Citation, 7th Edition (style guide)
Fromm, J., & Read, A. (2018). Marketing to Gen Z: the rules for reaching this vast, and very different, generation of influencers . AMACOM.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Fromm, Jeff and Angie, Read. 2018. Marketing to Gen Z: The Rules for Reaching This Vast, and Very Different, Generation of Influencers. AMACOM.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Fromm, Jeff and Angie, Read. Marketing to Gen Z: The Rules for Reaching This Vast, and Very Different, Generation of Influencers AMACOM, 2018.
MLA Citation, 9th Edition (style guide)Fromm, Jeff,, and Angie Read. Marketing to Gen Z: The Rules for Reaching This Vast, and Very Different, Generation of Influencers AMACOM, 2018.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
