Business hack : the wealth dragon way to build a successful business in the digital age
(eBook)

eBook

English

Includes index.

Machine generated contents note: Contents Preface Acknowledgments About the Author Introduction My Business Journey Part I The Old Rules Chapter 1 Your Business and Products Chapter 2 Sales and Marketing Chapter 3 Building Your Sales Machine Chapter 4 The Psychology of Selling Part II The New Rules Chapter 5 The Digital Revolution Chapter 6 Your Online Presence Chapter 7 The Power of Social Media Chapter 8 A Guide to Building Successful Social Media Campaigns Chapter 9 Branding in the Digital Age Chapter 10 Cautionary Tales (Adapt or Die!) Part III The Future Rules Chapter 11 Predicting Future Trends Chapter 12 Don't Become a Human Bot! Part IV Their Rules (Case Studies) Chapter 13 Case Studies Final Word Your Business Story.

"Master the online tools available to grow your business and conquer the competition Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social mediaoffering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques. In todays dynamic business environment, strong and ongoing engagement in social media marketing is no longer an optionit is a necessity. From local craft-based businesses to new tech start-ups and even global multinational corporations, effective cyber-marketing can be instrumental in determining success. A comprehensive digital strategy enables you to compete across all platforms and maintain viability and relevance in the face of intense competition. Following the proven techniques in this essential guide allows you to: Implement powerful social media marketing campaigns to increase revenue and rise above the competition Integrate traditional sales and advertising methods with modern technology to create a comprehensive business marketing strategy Identify future trends to stay ahead of the technology curve and capitalize on new opportunities. Learn the skills used by successful entrepreneurs and respected experts in online marketing The Internet and rise of digital media have changed the rules of business and marketing. It is now possible for small and new businesses to compete and thrive in the global marketplace through intelligent use of digital and social media marketing. Business Hack provides the tools and knowledge necessary to succeed in the 21st century."--,Provided by publisher

"Sales handles: - Author's Platform: Through the success of Wealth Dragons and the popularity of The Wealth Dragon Way, the author has established a viable and successful platform. Wealth Dragons run seminars throughout the year in numerous countries. They have daily and weekend courses that are often fully booked well in advance of the event. Every event, including the author's bespoke programs are opportunities for back-of-the-room sales, as are all the events to which the author is invited as a guest speaker for other organizations. Market description: The book will be essential reading for all entrepreneurs, business owners and aspiring business owners. It will appeal to a wide audience and would interest anyone who has a digital presence"--,Provided by publisher

O'Reilly,O'Reilly Online Learning Platform: Academic Edition (EZproxy Access)