From Incremental to Exponential
(eBook)
Author
Contributors
Published
[S.l.] : Berrett-Koehler Publishers, 2020.
ISBN
9781523089581, 152308958X, 1523089571, 9781523089574
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1 online resource
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eBook
Language
und
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Description
"This timely book reminds us that innovation is agnostic about where it's created." />'Satya Nadella, CEO, Microsoft /> />Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadwha and Ismail Amla are here to tell you that "big equals slow and stodgy" is a myth. Based on decades of experience working with both the world's leading brands and disruptive start-ups, this book explores the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the mindset and tool belt of start-ups with the benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial assets, and more. /> />Wadhwa and Amla go deeply into why the pace and dynamics of innovation have changed so dramatically in recent years and show how companies can overcome obstacles like the Eight Deadly Sins of Stasis. Equally important, they provide a playbook on how to use their insights in your own company, team, or career. This fast-paced, anecdote-rich story rethinks modern innovation'a book every manager, executive, and ambitious employee will want to read. />
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O'Reilly,O'Reilly Online Learning Platform: Academic Edition (EZproxy Access)
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Citations
APA Citation, 7th Edition (style guide)
Amla, I., Salkever, A., & Wadhwa, V. (2020). From Incremental to Exponential . Berrett-Koehler Publishers.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Amla, Ismail, Alex. Salkever and Vivek. Wadhwa. 2020. From Incremental to Exponential. Berrett-Koehler Publishers.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Amla, Ismail, Alex. Salkever and Vivek. Wadhwa. From Incremental to Exponential Berrett-Koehler Publishers, 2020.
MLA Citation, 9th Edition (style guide)Amla, Ismail., Alex Salkever, and Vivek Wadhwa. From Incremental to Exponential Berrett-Koehler Publishers, 2020.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.