Branding
(eAudiobook)
Author
Contributors
Published
[Old Saybrook, Connecticut ] : Tantor Media, Inc., 2019.
Edition
[First edition].
ISBN
9781618036803, 1618036807
Physical Desc
1 online resource (1 sound file (14 hr., 39 min.))
Status
Description
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Also in this Series
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More Details
Format
eAudiobook
Language
English
Notes
Participants/Performers
Read by James Fouhey.
Description
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions-or anything in between-Branding For Dummies makes it fast and easy.
Local note
O'Reilly,O'Reilly Online Learning Platform: Academic Edition (EZproxy Access)
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Citations
APA Citation, 7th Edition (style guide)
Chiaravalle, B., Schenck, B. F., & Fouhey, J. (2019). Branding ([First edition].). Tantor Media, Inc..
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Chiaravalle, Bill, Barbara Findlay, Schenck and James, Fouhey. 2019. Branding. Tantor Media, Inc.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Chiaravalle, Bill, Barbara Findlay, Schenck and James, Fouhey. Branding Tantor Media, Inc, 2019.
MLA Citation, 9th Edition (style guide)Chiaravalle, Bill,, Barbara Findlay Schenck, and James Fouhey. Branding [First edition]., Tantor Media, Inc., 2019.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
