If you liked this Short, you might also like Understanding China's Economic Indicators: Translating the Data into Investment Opportunities (9780132620192) by Thomas M. Orlik. Available in print and digital formats. Predicting the appreciation of the Chinese yuan--and its powerful impact on exporters, importers, and currency markets. How much will the yuan appreciate next year? The answer will reverberate around global financial markets. For Chinese...

The conventional wisdom in e-commerce is that the purchase process should be seamless and fast, lest consumers stop to reconsider their decisions and abandon their carts. But friction that gives them time to think through buying decisions can result in more satisfied, more engaged customers, the authors argue. Different kinds of online sales might benefit from more or less friction; an assessment that accompanies the article can help managers determine...

Online retailers frequently assume that pleasing customers requires shipping each item in an order as quickly as possible rather than assembling the entire order and delivering a consolidated shipment. But new research with an online fashion marketplace found that customers receiving consolidated shipments were less likely to return items, lowering the retailer's logistics costs and improving sales. The authors suggest how to adapt fulfillment strategies...

Is your eCommerce solution ready for the cloud? This practical guide shows experienced and aspiring web architects alike how to adopt cloud computing incrementally, using public Infrastructure-as-a-Service and Platform-as-a-Service. You will learn how to marshal as much capacity as you need to handle peak holiday or special-event traffic. Written by eCommerce expert Kelly Goetsch, this book helps architects leverage recent technological advances that...

The Shipping Point examines the historical transformation taking place in China today as it evolves from global manufacturer to global consumer marketplace. The book further examines the impact this transformation will have on the future of retail supply chain management. The book is divided into four key sections. Section One: The Rise of Chin a examines the remarkable ascendancy of China's economy, domestic infrastructure, and flourishing human...

"Email marketing sucks...at least the way most marketers do it. Conventional advice tells you to always be selling-or at least always be going for the click- but chances are, you hate writing emails, your audience hates reading them, and they aren't making you any money. But what if email didn't suck? What if you enjoyed writing emails that your audience would binge-read like they watch Netflix? What if email actually made you money? In Email Marketing...

Will "Big Data" supercharge the economy, tyrannize us, or both? Data Exhaust is the definitive primer for everyone who wants to understand all the implications of Big Data, digitally driven innovation, and the accelerating Internet Economy. Renowned digital expert Dale Neef clearly explains: What Big Data really is, and what's new and different about it How Big Data works, and what you need to know about Big Data technologies Where the data is coming...

REMEMBER WHEN eBay USED TO BE A GREAT PLACE FOR SMALL SELLERS TO BECOME BIG SELLERS? Unfortunately, recent changes at eBay have made online auctions less reliable and profitable. So where can you sell when you can't sell on eBay? Online auctions are the past; fixed-price selling is the future. It's time to move beyond eBay and first-generation online selling and start Selling Online 2.0. Second generation online selling means migrating from eBay to...