Tumblr: what it is, how it can extend your reach and deepen customer trust, and how to establish an effective Tumblr strategy for your company. Tumblr can be a great way to jump into social media marketing. If you're already neck deep, it's a great way to reach an active new audience. The best part: you can feel your way around and measure results without allocating excessive time, money, and resources. Why Tumblr? Because it works.

Today's performers need to hone their entrepreneurial skills and create their own careers. Inspired by the celebrated Juilliard course, The World's Your Stage explains the business side of the performing arts. Keep your dream alive, but keep a clear eye on the facts. With planning and work, you can make a living doing what you love-you just need to learn how.

The COVID-19 pandemic has unleashed a firehose of information (much of it wrong) and an avalanche of opinions (many of them ill-founded). Most of us are so distracted by the everyday awfulness that we don't see the broader issues in play. In this book, economist Joshua Gans steps back from the short-term chaos to take a clear and systematic look at how economic choices are being made in response to COVID-19. He shows that containing the virus and...

The Economics and Econometrics of the Energy-Growth Nexus recognizes that research in the energy-growth nexus field is heterogeneous and controversial. To make studies in the field as comparable as possible, chapters cover aggregate energy and disaggregate energy consumption and single country and multiple country analysis. As a foundational resource that helps researchers answer fundamental questions about their energy-growth projects, it combines...

"The first half The Digital Media Innovation Playbook provides comprehensive case examples of how organizations both large and small have deployed Real Open methodologies to grow both sales and profit. The case examples will include well-known companies like Word Press, Autodesk, Cisco, just to name a few (30-50 Fortune 500 and startups that rule the digital space in all). Case examples will cover a wide range of markets, including medical and biotechnologies,...

"This Element is an excerpt from We are smarter than me: How to unleash the power of crowds in your business (9780132244794) by Barry Libert and Jon Spector. How the Internet is revitalizing the tradition of "people-to-people" lending - and how entrepreneurs can take advantage of it!!"--Resource description page

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He covers the anti-trust case against Microsoft; the successes of eBay, Amazon, Yahoo, and Google; road-kills along the information highway such as the forgotten eToys; as well as the Enron implosion and other corporate scandals. After tracing this amazing story he concludes that the illegal practices and the ensuing USD7 trillion loss in equity markets slowed the Internet revolution but could not snuff it out, and with worldwide economic recovery...

"This Element is an excerpt from Retirementology: Rethinking the American dream in a new economy (ISBN: 9780132613859) by Gregory Salsbury. Discover the top ten top-of-mind takeaways for effective retirement planning."--Resource description page.