Is it better to reward existing customers for loyalty - or spend your marketing dollars on attracting new ones? Many companies face that management dilemma, and expert opinions on the subject conflict. The authors argue that the answer to that question depends on how fluid customer preferences are in a market and to what degree some of a company's customers are much more valuable than others. In markets where consumer preferences are highly fluid...

Die ständig wachsenden komplexen Anforderungen dynamischer Märkte im 21. Jahrhundert erfordern von Unternehmen, ihre Produkte und Dienstleistungen ständig zu verbessern und an den Kundenbedürfnissen auszurichten.Die Autoren zeigen, wie Sie neue Kunden in neuen Marktsegmenten finden, Ihre bestehenden Kunden kontinuierlich zufriedenstellen und sie langfristig binden. Finden Sie konkrete Antworten darauf, ob Produkte an Kundenbedürfnissen ausgerichtet...

When Sam is called away, best friend Mousey protects his cookie.

"Consumers today are less brand loyal and primarily driven by rewards, benefits and experiences. Constant changing customer preferences and card business economics point to a need for being hyper focused on customer engagement. In this presentation, Visa Consulting & Analytics showcases some of the approaches to increase customer engagement and improve retention using Machine Learning techniques on transactional data."--Resource description page

Two criminal empires together control all of New England. Until a beautiful modern-day Helen of Troy comes between the Irish and the Italians, launching a war that will see them kill each other, destroy an alliance, and set a city on fire. Danny Ryan yearns for a more "legit" life and a place in the sun. But as the bloody conflict stacks body on body and brother turns against brother, Danny has to rise above himself. To save the friends he loves like...

"Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to...

"To create an exceptional brand experience, remember that sometimes less is more. Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forgot that a brand, at its heart, is a promise to deliver. If the brand experience does not live up to that promise, customers will take their business elsewhere. Brand Real...

As a young Moonlight Walker wolf, Sakura bristles at the tight leash her family insists on keeping her on. She yearns to join the pack and run under the glow of silvery moonlight. Still for reasons no one will explain to her, she's forced to remain within the boundaries of the secluded forest she calls home. All that changes when the ruthless Blackheart dragons invade, incinerating their peaceful forest and kidnapping members of her pack. Courage...

Showing you how you can double-down and win with a proven data-driven approach, this book will teach you how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization. --

In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain – they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong. If a company's customer service doesn't adapt to these new conditions, they will get burned by bloggers and viral videos that can severely damage their...