Catalog Search Results
Author
Pub. Date
2013.
Language
English
Description
Is it better to reward existing customers for loyalty - or spend your marketing dollars on attracting new ones? Many companies face that management dilemma, and expert opinions on the subject conflict. The authors argue that the answer to that question depends on how fluid customer preferences are in a market and to what degree some of a company's customers are much more valuable than others. In markets where consumer preferences are highly fluid...
Author
Pub. Date
[2019]
Language
Deutsch
Description
Die ständig wachsenden komplexen Anforderungen dynamischer Märkte im 21. Jahrhundert erfordern von Unternehmen, ihre Produkte und Dienstleistungen ständig zu verbessern und an den Kundenbedürfnissen auszurichten.Die Autoren zeigen, wie Sie neue Kunden in neuen Marktsegmenten finden, Ihre bestehenden Kunden kontinuierlich zufriedenstellen und sie langfristig binden. Finden Sie konkrete Antworten darauf, ob Produkte an Kundenbedürfnissen ausgerichtet...
Author
Pub. Date
[2013]
Language
English
Description
Loyalty programs don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.
Author
Pub. Date
2019.
Language
English
Description
"Consumers today are less brand loyal and primarily driven by rewards, benefits and experiences. Constant changing customer preferences and card business economics point to a need for being hyper focused on customer engagement. In this presentation, Visa Consulting & Analytics showcases some of the approaches to increase customer engagement and improve retention using Machine Learning techniques on transactional data."--Resource description page
48) The witch hunter
Author
Series
Witch hunter (Virginia Boecker) volume 1
Pub. Date
2015.
Language
English
Description
"Set in an alternative 16th-century England, Elizabeth Grey is the only girl in the king's elite group of witch hunters. When she's framed for being a witch herself, Elizabeth finds freedom at the hands of the world's most wanted wizard and her loyalties are tested"--
Author
Series
Language
English
Description
Two criminal empires together control all of New England. Until a beautiful modern-day Helen of Troy comes between the Irish and the Italians, launching a war that will see them kill each other, destroy an alliance, and set a city on fire. Danny Ryan yearns for a more "legit" life and a place in the sun. But as the bloody conflict stacks body on body and brother turns against brother, Danny has to rise above himself. To save the friends he loves like...
Author
Pub. Date
[2016]
Language
English
Description
"Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to...
52) Brand soul
Author
Pub. Date
[2016]
Language
Español
Description
¿Qué diferencia una marca que te gusta de una de la que estás enamorado? En un mundo en el que la comunicación se ha convertido en la herramienta básica de la sociedad, las marcas deben ahora comunicarse con las personas desde una esencia antropológica para conectar con ellas, adoptar sus mejores rasgos y lograr crear relaciones positivas a largo plazo. Brand Soul desgrana las claves para construir una marca humana que logre llegar no sólo...
Author
Pub. Date
©2012
Language
English
Description
"To create an exceptional brand experience, remember that sometimes less is more. Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forgot that a brand, at its heart, is a promise to deliver. If the brand experience does not live up to that promise, customers will take their business elsewhere. Brand Real...
Author
Pub. Date
[2020]
Language
English
Description
This is a time when organizations must develop far deeper relationships with customers. But they don't know how this is done profitably and at scale. This book will help usher confused organizations into a new future where community and profit mutually support one another. Carrie Melissa Jones and Charles H. Vogl highlight companies succeeding (Airbnb, Reddit, Apple, Toyota Motor Company, etc.) and those who are failing (left anonymous). The authors...
55) Forbidden lands
Author
Series
Moonlight walkers volume 1
Pub. Date
[2022]
Language
English
Description
As a young Moonlight Walker wolf, Sakura bristles at the tight leash her family insists on keeping her on. She yearns to join the pack and run under the glow of silvery moonlight. Still for reasons no one will explain to her, she's forced to remain within the boundaries of the secluded forest she calls home. All that changes when the ruthless Blackheart dragons invade, incinerating their peaceful forest and kidnapping members of her pack. Courage...
Pub. Date
2010, 2008.
Language
English
Description
Further adventures with Zach, Annie and their animal friends Aristotle, Plato, Auroroa, and Socrates as they learn about stories of friendship. In this volume, Zach and Annie learn about two stories and one fable: Damon & Pythias (a Roman story); Waukewa's Eagle (a Native American story); and Why Frog and Snake Don't Play Together (an African fable).
Author
Language
English
Formats
Description
Showing you how you can double-down and win with a proven data-driven approach, this book will teach you how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization. --
Author
Series
Pub. Date
©2011
Language
English
Description
In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain – they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong. If a company's customer service doesn't adapt to these new conditions, they will get burned by bloggers and viral videos that can severely damage their...
60) Blowback
Author
Pub. Date
2022.
Language
English
Description
US President Keegan Barrett has swept into office on his success as Director of the CIA. Six months into his first term, he devises a clandestine power grab with deadly consequences. Barrett personally orders Special Agents Liam Grey and Noa Himel to execute his plan, but their loyalties are divided. The CIA serves at the pleasure of the president, yet they've sworn to support and defend the Constitution of the United States against all enemies, foreign...
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