Congratulations! You have in your hands the collected knowledge and skills of the professional proposal writer -- without having to be one! Inside, you'll find out how to unlock what these professionals know and apply it to your own business to improve the way you capture new customers and communicate with existing ones! --Publisher.

Style: Lessons in Clarity and Grace asserts that style is a matter of making informed choices in the service of one's readers. While writers know best what they want to say, readers ultimately decide if they've said it well. This flagship book builds on that premise, with updates on subjects such as gender-neutral writing and writing for global audiences. It brings the authors' innovative approach to the needs of today's writers, while maintaining...

In business, people must create solutions to client problems and communicate those solutions effectively in writing. This on-demand course will show you how to focus your writing and generate ideas under pressure to a deadline. You will learn how to make those ideas compelling and valuable to your audience. And you will learn techniques professional writers use to express ideas in a way that is far more likely to be read by the audience. Writing effectively...

Investing in engineering documentation (Docs) means investing in community user experience. This book teaches readers how mastering the docs-as-code ecosystem empowers communities to understand better their favorite products and Open-Source (OSS) technologies better. Author Alejandra Quetzalli believes that "docs-as-ecosystem" represents a more comprehensive and collaborative approach to documentation development than "docs-as-code" because it recognizes...

"Think you know the person you married? Think again... Things have been wrong with Mr. and Mrs. Wright for a long time. When Adam and Amelia win a weekend away to Scotland, it might be just what their marriage needs. Self-confessed workaholic and screenwriter Adam Wright has lived with face blindness his whole life. He can't recognize friends or family, or even his own wife. Every anniversary the couple exchange traditional gifts--paper, cotton, pottery,...

"Silvia Ferrara leads a code cracking mission to decipher the hidden truths and histories of our greatest invention-the art of writing"--

"This Element is an excerpt from The Truth About the New Rules of Business Writing (ISBN: 9780137153152) by Natalie Canavor and Claire Meirowitz. With fewer face-to-face meetings and so many collaborations to manage, report writing has become an even more important skill. A successful report is easy to define: it's read and results in action"--Resource description page.

"What inspires you? That's the simple, but profound question more than forty renowned authors answer in Light the Dark. Each author picks a favorite passage--from a novel, a song, a poem--to reveal what gets them started and keeps them going doing the creative work they love. From there, incredible stories of life changing encounters with art emerge, like how sneaking a volume of Stephen King stories into his job as a night security guard helped Khaled...

Présentation A l'ère du "tout communiquer" et de la dématérialisation de l'information, les enjeux de l'écrit dans l'entreprise se sont démultipliés : pour réussir aujourd'hui, il faut absolument être réactif, compétent et efficace à l'écrit. Ce guide, destiné à tout professionnel amené à rédiger, vous offre tous les outils pour bien écrire. Il propose une méthode applicable dans toutes les situations rédactionnelles...